Telstra’s leadership team will be held to account for the hundreds of millions of dollars the company is investing in artificial intelligence, after the telco became one of the first big Australian companies to directly link executive pay to the value being added by the technology.
The board of Australia’s largest telecoms company has taken the novel step of linking its 2027 executive bonuses to “AI impact”, demanding progress on 11 projects it expects will actually make or save money or improve the customer experience.
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