August 26, 2026 — 9:49am
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Nine Entertainment has shifted its focus away from traditional TV broadcasting, emphasising positive results for its subscription streaming and publishing businesses, alongside newly acquired outdoor media company QMS as it posted growth in profit and revenue amid a hard market.
Chief executive Matt Stanton said the company was signalling a “transformative year” after the full sale of real estate listings company Domain, its conservative-leaning talkback radio network and the QMS deal, with full-year net profit from its continuing businesses rising 7 per cent to $142.4 million and revenue rising three per cent to $2.19 billion. Nine shares are 7.8 per cent higher in early trade.
Nine Entertainment’s chief executive Matt Stanton.Renee Nowytarger
It is now structured around three areas: publishing, streaming and broadcast, and outdoor advertising.
“The business has been completely transformed into three key divisions,” Stanton told this masthead.
“What happens a lot of the time when you put these results out is people go straight to the free-to-air TV Channel Nine part of the business. In reality, that’s now less than 25 per cent of our revenue and even EBITDA [Earnings Before Interest, Taxes, Depreciation, and Amortisation] going forward.”
“It’s still Nine, but it’s Nine Entertainment. The biggest growth asset we’ve got is QMS, which we acquired this year. That is the biggest growth assets we’ve got.”
Stanton also told staff 70 per cent of its earnings in the coming fiscal year are expected to be gained from streaming, digital publishing and its outdoor media business.
“People still sometimes think about the narrative of Channel Nine, and I often get called the Channel Nine chief executive when I’m the Nine Entertainment chief executive, and so this is really going to be this big transformative year for this year, huge change from where we were 12 months ago as an organisation, and this is just the start of us signalling this out there into the marketplace.”
Stanton confirmed about 35 staff will be impacted by redundancies in its publishing division. The division, which includes The Sydney Morning Herald, The Age, Brisbane Times and WAToday is performing strongly overall. Digital subscription revenue was up 15 per cent, despite total paying subscribers across the division that also includes The Australian Financial Review staying flat throughout the year at 510,000.
Stanton refused to rule out further job cuts across both the publishing and television division.
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“I’m not going to commit that we won’t carry on doing that because we do have to carry on changing,” he said. “We’re a business, we’re shareholders, and we create value, so we’ll continue to do that and make sure we get the most efficient and effective workforce that’s appropriate for our business at that time.”
Nine’s total television category, which includes broadcast television and free streaming platform 9Now, reported a revenue fall of 9 per cent to $1.03 billion and an EBITDA decline of 12 per cent to $133.5 million. Its result was propped up by strong growth for premium streaming platform Stan, with earnings growth of 34 per cent to $80.6 million, despite a slight dip in paying subscribers from 2.4 to 2.3 million.
Stan’s growth was helped by its first season of its English Premier League deal, which helped add more subscribers to its sport tier and the implementation of a $5 price rise.
Stanton said the company does “a lot of work” to ensure the pricing of its premium subscriptions for both its mastheads and Stan is right, having increased the price of the latter after introducing its Premier League deal last year.
“Don’t forget, these you’re buying content that costs quite a bit of money. It’s premium content, so you pay. You have to pay for it. You have to. You have to fund it through volume or price,” he said. He declined to comment on reports Nine is close to extending its Premier League deal through to 2034.
After agreeing to purchase QMS for $800 million earlier this year, the company came into Nine’s hands three months ago. Stanton singled out QMS as a “great, digital asset”. QMS contributed $54.5 million in earnings during its initial three months under Nine ownership, the company said, with $295.4 million in revenue on a pro-forma basis, up 15 per cent, it said.
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Calum Jaspan is a media writer for The Sydney Morning Herald and The Age, based in Melbourne. Reach him securely on Signal @calumjaspan.10Connect via X or email.From our partners