Major skincare company Ultra Violette has recalled one of its popular sunscreens after testing revealed it failed to meet the advertised SPF 50+ standard.

The company said it was “deeply sorry” for the failure, which relates only to its Lean Screen product.

Lean Screen was advertised with a sun protection rating of SPF 50+, but independent testing from different labs returned results below 50+, with some as low as 4.

“We had multiple, independent labs conduct new tests of Lean Screen,” Ultra Violette founders Bec Jefferd and Ava Matthews said in an Instagram post on Friday.

“This week, we received results from those tests that demonstrated significant and, candidly, atypical variability.

“Across eight different tests, Lean Screen has now returned SPF data of 4, 10, 21, 26, 33, 60, 61 and 64.

“That wasn’t good enough for us and it isn’t good enough for you.

“Given this pattern of inconsistency in testing, we have decided to withdraw Lean / Velvet Screen from the market, effective immediately.”

Impacted customers will receive a refund and product voucher, regardless of where the sunscreen was purchased, the company said.

The founders said they were “deeply sorry” that one of its products had fallen short of the “standards we pride ourselves on and that you have come to expect of us.”

The recall follows a shock report from consumer advocacy group CHOICE in June, which suggested multiple sunscreen brands did not meet their advertised sun protection levels.

CHOICE tested 20 popular SPF50 and SPF50+ sunscreens and found 16 of them fell short of the protection they advertised.

– NewsWire