Much ado about nothing couldn’t be further from the truth when it comes to the tech brand Nothing. New to Australia, the brand is around four years old, but in 2024, it officially made its way into the Aussie market with its products launching in JB Hi-Fi. Today, their range has extended, and telco Optus has also gone all-in on the brand, so more and more you’ll see people using Nothing on the streets.
Their first product was a set of in-ear headphones; their ‘transparent’ look has continued through the entire portfolio of gadgets, and it’s this unique look that draws many people to the brand.
The primary product Nothing sells is smartphones, not unlike brands like Samsung and Apple. The phone is the flagship product, and for a young company, it’s a strong lineup of phones already on offer.
NOTE: Prices are accurate at time of publishing.
SmartphonesNothing Phone (3)
Nothing Phone (3) is the latest release, billed as a flagship phone, it’s priced above $1500 and features a 6.67-inch screen and is broadly the same size as your largest iPhone Pro Max model. The screen is bright and crisp, and battery life is easily well over a day.
The problem is that it’s really expensive when you look at its performance and specifications, and when compared to Apple’s iPhone 16 or Samsung’s Galaxy S25, it would be hard to convince someone to switch.
A core difference on the Nothing Phone (3) – aside from its striking design – is the ‘Glyph Matrix’. This little ‘screen’ on the back of the phone can show images and animations based on the notifications you’re getting, even showing profile photos of the person who is calling. Plus, with a button on the back, you can even play Spin the Bottle or start a stopwatch.
There’s far better value in the Nothing Phone (3a), which was released a few months ago. It’s still got a triple lens camera, but features a lesser camera and processor. Remarkably, though, I think for the vast majority of people, the Nothing Phone (3a) is more than adequate as a daily-use phone.
Instead of the little ‘screen’ on the back like the Nothing Phone (3), the other Nothing phones feature a ‘Glyph’ lighting display, which is just a series of lights that can be used in patterns to indicate notifications again.
Starting at just under $700, this phone is without question the best bang for your buck in the Nothing lineup.
Then there’s the previous model of the ‘a’ series, Nothing Phone (2a), which starts around $459 – sensational value, well worth a look.
Remarkably, for such a young company, they even have a ‘sub-brand’ which is called CMF, and there are phones there too!
CMF Phone 1 and 2 Pro are both under $500 and are just simple yet striking designs, and the one thing that brings all the Nothing phones together is the software. Simplified version of Android, a very stark and unique black and white look across the operating system – it’s different, that’s really what Nothing offers!
Headphones
Starting at $169, the Nothing Ear (A) in-ear headphones are a very different look to almost anything on the market, and they offer great sound quality and a solid level of Active Noise Cancelling. Likewise, their ‘Ear Active’ headphones, which are $249, and the company is even all-in on the new ‘open’ style of headphones that are doing well in the market, that sit outside the ear – the Nothing Ear (Open) are just $249.
Their most recent launch is their over-ear headphones, the Nothing Headphones (1)hese boxy-looking headphones are again, unlike anything else in the market. Instead of the curved cups over the ear seen on almost every other set of headphones, the Nothing Headphones are a squared-off shape with a subtle transparency to the outer design.
Critically, they sound amazing. Excellent audio quality and premium noise cancelling. At $549, they aren’t cheap, not at all, so they’re competing with the biggest audio brands on the market and their design once again sets them apart.
Paired with the Nothing X app, you can even set a button on the outside to be your personal ChatGPT assistant. Given our love for AI right now, that’s a great addition. Ask it anything and you get the answers!
Smartwatches
Using the CMF brand, Nothing has launched two smartwatches in Australia. The first model, the CMF Watch Pro 2, is now just $119 and has an outstanding battery life and a very sleek but clean and simple look.
Likewise, the CMF Watch 3 Pro was just released, and at $179, it’s perhaps the most remarkable value smartwatch on the market.
“Perhaps the most remarkable value smartwatch on the market.” (9Product Reviews)
With a quoted battery life of almost two weeks, this is a watch to give you your smartphone notifications and an interactive watch face. However, if you turn on the health features like heart-rate monitoring, you’re going to burn through that battery in under two days.
Personally, I’ve loved just wearing it as a watch with a different look, but using it just for notifications and reminders.
Why choose Nothing?
If Jerry Seinfeld can get away with a show about Nothing being one of the most successful shows of all time, there has to be something in it.
I think it’s clear that the design in these Nothing devices is what draws people to the brand. Having something “else”, something different from everyone else out there, is a reason to choose Nothing.
Add to that their outstanding software design and features, and there is something about Nothing.
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