A shock report claims Adelaide coach Matthew Nicks is set to lose his job if the Crows fall to the Western Bulldogs on Saturday.

It comes as a Lions great believes Nicks is “absolutely” in trouble if his side can’t get the job done in their elimination final at Adelaide Oval.

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After a straight-sets finals exit last year after finishing the regular season as minor premiers, the heat is on Adelaide to capitalise on its home final against the Dogs.

So much so is the pressure on the 51-year-old, Seven’s Tom Morris reports Nicks faces a perilous fate should his team fall short this weekend.

“If Adelaide loses to the Western Bulldogs this Saturday, then I expect Matthew Nicks will lose his job,” Morris said on Channel Seven on Monday night.

“The belief at the Crows is they like Matthew Nicks, they respect Matthew Nicks, they want Matthew Nicks to be the guy, but ultimately, they believe they can’t absorb a seventh straight season without a finals victory.

“We compare his record to Neil Craig’s record. Neil Craig is the longest-serving Adelaide coach … Nicks, if he coaches into next year, will overtake Craig’s record, and the Crows believe they can’t have that unless he coaches at least one finals victory.

“(It makes) this game this weekend simply a must-win … this is not my opinion; this is my information.”

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Craig, who coached Adelaide in 166 games between 2004 and 2011, won three finals from nine attempts as senior coach.

Nicks, meanwhile, hasn’t won a final from two attempts thus far across 154 games in charge.

The Crows haven’t won a final since the 2017 preliminary final.

Morris added: “If they lose this weekend, I don’t think it’s just Matthew Nicks who will be in trouble — I think other members of that football department are also in trouble.

“Senior assistants, football boss — all of them are under the pump.”

On Fox Footy’s On the Couch, triple premiership Lions great Jonathan Brown said the pressure was well and truly on Nicks.

Asked if his job is on the line this Saturday, he said: “Absolutely, yeah. You just know what they’re like.

“The (South Australian) natives will be restless over there. Unfortunately for ‘Nicksy’, they lost straight-sets last year. And if you went out, obviously it’s a knockout final on the weekend.

“I think Nicksy is a really good coach, but at the end of the day, your (finals) record’s what everyone goes to.”

Last December, Nicks agreed to a one-year contract extension, bringing his commitment through 2027.

The former 175-game Swan is about to cap his seventh season in charge of the West Lakes club, with this the second finals campaign he’s led the Crows to.

He owns a 70-1-83 record over that time, with Adelaide finishing this home-and-away season 15-8 after an 18-5 mark last year.