Veteran combat sports executive Scott Coker and media executive Peter Levin are set to officially unveil a new global mixed martial arts promotion Monday during a live presentation in the heart of New York City.
Former Strikeforce and Bellator boss Scott Coker will reveal the new organization’s name, format and scale Monday
Coker, who will serve as co-founder and CEO, and Levin, the promotion’s co-founder and chairman, will be joined by Rich Chou, executive vice president of athlete relations and the organization’s lead matchmaker. Broadcaster Max Bretos will host the presentation.
The event is expected to reveal the promotion’s name and brand identity, along with details about its format and operating scale.
Coker is best known in MMA for his leadership of Strikeforce and Bellator MMA, while Chou has extensive experience in matchmaking and athlete relations.
The livestream is scheduled to begin in the player below at 6 p.m. ET/3 p.m. PT Monday.