Adland’s new favourite drug is adrenaline
Every November, a familiar electricity pulses through adland. Black Friday. Christmas campaigns. Q1 planning. It’s the season the…
Anaphylaxis antidote underprescribed for schoolchildren in England
Less than half of schoolchildren in England who are at risk of a serious and potentially life-threatening allergic…
AI-powered sweat sensor predicts anxiety before symptoms appear
A breakthrough sweat-sensing patch reveals your body’s hidden stress chemistry, separating exercise from emotional strain and using AI…