LoopMe audience data joins Evorra marketplace in Australia
LoopMe has integrated its Australian audience segments into the Evorra data marketplace, giving Evorra account holders access to…
DoubleVerify warns of ‘zombie’ Android app fraud surge
DoubleVerify has issued a fraud alert about a mobile scam in which criminals hijack dormant Android developer accounts…
caravancampingsales unveils AI wildlife ad campaign
caravancampingsales has launched an AI-driven creative advertising campaign that uses animated Australian wildlife in camping scenarios and runs…
Qantas tops System1 ranking of Australia’s funniest ads
System1 has published its first annual ranking of Australia’s top-performing television adverts, led by Qantas, Australian Lamb and…
Australia youth social media ban reshapes brand risk
Australia’s impending ban on social media use for young people is prompting brands and security specialists to reassess…
PvX secures USD $250 million to boost user acquisition for apps
PvX has surpassed USD $250 million in committed user acquisition (UA) financing facilities for 20 mobile gaming and…
AI drives content surge but human creativity sets brands apart
Bain & Company has published a new report examining the effects of artificial intelligence (AI) on content creation…
LG Ad Solutions launches in Australia with Sydney office lead
LG Ad Solutions has announced its formal launch into the Australian market and revealed the appointment of Alex…