Is K-pop’s global strategy backfiring? As popularity up abroad, domestic interest wanes
Absence of breakout rookie girl groups and weakening domestic fandom raise concerns for K-pop’s future at home aespa…
What ‘7-year curse’? BTS, Blackpink and the new era of global K-pop
Few groups survive a decade in the relentless world of K-pop. But on a charged June night in…