Bonside Secures $100M, Looks To Scale Fitness & Wellness Locations
The fin tech firm’s partnership with i80 Group could fuel the opening of hundreds of boutique studios, large…
Orangetheory Adding Hyrox Training to Select Studios
As Hyrox scales into gyms and studios worldwide, Orangetheory becomes one of its most high-profile affiliate partners Hyrox…
Orangetheory’s New Campaign Spotlights Real People, Authentic Stories
Timed for the holidays and New Year’s rush, the boutique fitness giant’s newest ad campaign features the authentic…
Gym & Club Market Poised for Massive Growth in Next Decade, Report Reveals
The global health and fitness club market is projected to grow from $102 billion in 2024 to $235 billion…
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market…
Boutique Fitness Is Growing Up, Yearly Data Suggests
Xplor Mariana Tek‘s 2026 Report shows boutique fitness entering a smarter, steadier phase, with attendance on track to…
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands Pilates Addiction…
The Yard Gym Bets on Strength & Style To Win the US Market
Founded by one of the first F45 franchisees in Australia, TYG combines science-backed strength and conditioning workouts, a…
Burn LA, Which Fuses Fitness & Longevity, Eyes East Coast Expansion
The Los Angeles-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across…
NYC Fitness Studios Want You To Stop Using 3rd Party Apps
Independent fitness brands in the Big Apple are throwing their support behind a new campaign: “Gym Loyalty Month”…