How MLB Players Association is turning its player roster into a content network
Baseball’s players’ union has spent decades as a licensing machine. Now it wants to be a studio. MLB…
TikTok and Fabulate team up to scale creator content across APAC with AI at the core
TikTok has inked a landmark deal to embed its Symphony gen AI suite into influencer marketing platform Fabulate,…
Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and…
Agency behind Itsu’s viral success on turning internet legends into TikTok gold
With two recent viral videos making headlines, Jack Colchester of Block Report explains how trawling platforms such as…