Gen Z perspectives: Samsung turns up the heat on Apple’s big fold
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the…
Foldable ‘iPhone Ultra’ May Launch Later in China, Says Leaker
Apple’s foldable “iPhone Ultra” may launch in mainland China later than in some other markets, according to an…
Xiaomi Announces Foldable iPhone Rival
Xiaomi today officially announced the 18 Fold, its first wide-format foldable, at a product event in China, two…
Alleged Foldable iPhone Motherboard Photos Surface Online
Images and video claiming to show circuitry from Apple’s upcoming foldable iPhone are circulating on X and Chinese…
iPhone 18 Pro and Foldable iPhone Could Sell Out Fast Due to Memory Shortage
The iPhone 18 Pro, iPhone 18 Pro Max, and foldable “iPhone Ultra” could be in short supply this…
Apple set to reshape the foldable market: Samsung faces drop to 32% market share
Against this backdrop, Samsung‘s upcoming Unpacked event takes on even greater importance. The market leader will need to…
Foldable iPhone Delay Rumors Are ‘False,’ Leaker Claims
Suggestions that Apple’s rumored foldable iPhone will be delayed are wide of the mark, claimed a Chinese leaker…
Foldable iPhone May Not Come in Black, Leaker Suggests
Apple has yet to finalize whether its upcoming foldable iPhone will be available in black, according to a…
Foldable iPhone ‘Ultra’ Rumored to Launch in Just Two Colors
Apple’s first foldable iPhone, expected to be called the “iPhone Ultra,” is shaping up to launch with a…
Apple Is Setting Its New CEO Up to Be Synonymous with the $2,000 Foldable iPhone, Report Says
A new, anonymously-sourced Bloomberg report describes what may be Apple’s gambit for getting the public to fall in…
September Launch, Crease-Free Design and $2,000 Price Tag
CUPERTINO, Calif. — Apple is closing in on its long-awaited entry into the foldable smartphone market, with the…
Can Apple’s First Try Beat Samsung’s 2026 Flagship?
SAN FRANCISCO — As the foldable smartphone market matures in 2026, all eyes are on Apple’s long-awaited entry…