How a K-pop post sparked South Korea’s viral ‘dujjonku’ cookie obsession
In the predawn cold of a northern Seoul neighbourhood, hundreds of people line the street in padded coats,…
IU, Stray Kids, And IVE Win Big
Lee Ji-Eun (IU) during her acceptance speech for the Grand Prize at the 10th Asia Artist Awards, held…
Is K-pop’s global strategy backfiring? As popularity up abroad, domestic interest wanes
Absence of breakout rookie girl groups and weakening domestic fandom raise concerns for K-pop’s future at home aespa…