Broadcast growth and brand demand
The Tennis Premier League (TPL) has travelled a long way from its Mumbai-centric debut in 2018 to its…
Tennis Premier League announces a multi-year streaming partnership with JioHotstar
Tennis Premier League , India’s leading tennis league, has announced a 3-year partnership with JioHotstar as the official…
Publicis Commerce India & MMA Global India’s Q-commerce playbook reveals $7B industry boom
Publicis Commerce India and MMA Global India unveiled the Quick Commerce Playbook India 2025, a first-of-its-kind resource for…
Major League Baseball Media Plans Load Bases For Brands
Major League Baseball is looking to shake up its media rights lineup card, and the new partners on…
Healthcare Adtech Firm DeepIntent Clinches $637M in Funding for AI Product Development
DeepIntent, a demand-side platform that helps healthcare and pharma brands including AstraZeneca, Bayer, Gilead, and Johnson & Johnson…
Nike Basketball unveils Caitlin Clark as signature athlete with new logo and apparel collection
Nike Basketball has officially welcomed Caitlin Clark as its newest signature athlete, strengthening its partnership with one of…
PUMA appoints Archie McEachern as Vice President Basketball
Sports company PUMA has announced the appointment of Archie McEachern as the new Vice President of its Basketball…