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BTS V Aka Kim Taehyung Replaces NewJeans As Brand Model Coca Cola, Leaves Internet On Fire With New TVC Videos – ‘He Makes Cold Drink Look Hot’ | Korean

July 31, 2025

BTS V Replaces NewJeans As Brand Model, Leaves Internet On Fire With New TVC Videos – ‘He Makes…

Is K-pop’s global strategy backfiring? As popularity up abroad, domestic interest wanes

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Is K-pop’s global strategy backfiring? As popularity up abroad, domestic interest wanes

July 30, 2025

Absence of breakout rookie girl groups and weakening domestic fandom raise concerns for K-pop’s future at home aespa…

What ‘7-year curse’? BTS, Blackpink and the new era of global K-pop

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What ‘7-year curse’? BTS, Blackpink and the new era of global K-pop

July 27, 2025

Few groups survive a decade in the relentless world of K-pop. But on a charged June night in…