50 Cent Reacts to Pepsi Withdrawing Wireless Festival Sponsorship After Kanye West Booking
Following the news that Pepsi would be terminating its partnership with Wireless Festival following the announcement that the…
Wireless Festival Loses Pepsi Sponsorship Over Kanye West Booking
Pepsi is withdrawing its sponsorship of London’s Wireless Festival following criticism over the event’s decision to book Ye.…
Pepsi Cancels Sponsorship of U.K. Festival With Kanye West Headlining
The scheduled three-night headlining appearance by Ye, formerly Kanye West, at the Wireless Festival in London is only…
Pour decisions: When comparative ads fill the wrong cup
Marketers adore a good showdown. Mac versus PC. Burger King nudging the golden arches. And back in the…
NBA heads into final Emirates Cup weekend with 49 full-season sponsors
The NBA’s 2025-26 official sponsor roster has reached 49 brands, including six that have come aboard this season,…
Pepsi & Special Australia Give NSW Opportunity To Earn $50k In Return & Earn Initiative
Working closely with TOMRA (the NSW Government’s partner responsible for operating Return and Earn reverse vending machines), Pepsi…
ATO’s call for PepsiCo to pay Australian tax over exclusive bottling deal thrown out by High Court
A bid by the Australian Tax Office to impose taxes on American soft drink giant PepsiCo has failed…