Rolex reaffirms commitment to men’s tennis with ATP renewal
The Association of Tennis Professionals (ATP), the governing body of the worldwide men’s professional tennis tour, has renewed…
SRM Accountancy celebrates another successful year of Junior Golf Academy
Now in its third year, SRM Accountancy Limited, led by founder Shakera Rolle-Manuel, has renewed its backing of…
NOBULL becomes official training shoe of NHL in multi-year Pact
The professional ice hockey league, National Hockey League (NHL) has developed a multi-year partnership with NOBULL, the fast-growing athletic footwear brand. With…
AWS becomes the engine behind the NBA’s next tech leap
The National Basketball Association (NBA) has entered into a landmark multi-year partnership with Amazon Web Services (AWS) to…
New Zealand Rugby risks All Blacks, Black Ferns brand damage as Altrad corruption case drags into 2026 – Gregor Paul
The courts have also been dealing with the case of far-right political leader Marine Le Pen, who was…
All Blacks sponsorship in flux after NZ Rugby exec signals exit
And while all three of the current kit sponsors have a further 28 months to run on their…
KP Snacks and The Hundred hit century with 100th community cricket pitch
KP Snacks and The Hundred have reached a landmark in their grassroots cricket drive, unveiling the 100th community…
Westpac begins new innings as Cricket Australia partner
Cricket Australia has begun a new sponsorship deal with Westpac, oficially marking the end of its 37-year partnership…