WPP hedges bets on AI to make ‘pixel-perfect ads’, no agency needed
A cheery, Scottish-accented voice sets the scene for WPP’s pitch: marketers can now create “beautiful, thumb-stopping ads” without…
WPP Targets Small Businesses With Self-Serve AI Platform
WPP has unveiled a self-serve marketing platform that allows brands to plan, create and publish campaigns directly through…
How AI Data Centers Are Sending Your Power Bill Soaring
Wholesale electricity costs as much as 267% more than it did five years ago in areas near data…
WPP staff split on incoming CEO Cindy Rose’s first address
As Microsoft’s Cindy Rose prepares to join WPP next week as its new global chief executive officer, she…