Can Cardio Make a Comeback Inside Gyms & Clubs?
As fitness facilities turn away from cardio machines in favor of strength and open floor plans, what does…
Inside the Secret Alo Gym in NYC, Loved by Celebrities & Content Creators
ATN tried the much-hyped Alo Gym in NYC. Here’s what it’s really like inside one of the most…
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market…
US Gym Visits Climb Again in Q3, Driven by HVLP & Mid-Price Clubs
New data from the Health & Fitness Association shows record visitation numbers among gyms in the value-driven categories,…
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
As artificial intelligence-powered fitness tools boom, a troubling pattern has emerged: motivation for some, obsession for others. ATN…
Fitness Wearables Market Set To Hit $190B, but Data & Battery Life Hurdles Remain
Fitness wearables are moving deeper into healthcare and corporate wellness, but could data privacy risks and battery life…
The Yard Gym Bets on Strength & Style To Win the US Market
Founded by one of the first F45 franchisees in Australia, TYG combines science-backed strength and conditioning workouts, a…
Strong New York Returns for 9th Annual Fitness Festival
The ninth annual festival has become a can’t-miss event on the East Coast’s experiential wellness calendar. In time,…
HFA Report: US Leads a Booming Global Fitness Market
HFA’s latest Global Report shows record memberships, rising revenues and booming wellness trends, signaling a worldwide industry in…
NYC Fitness Studios Want You To Stop Using 3rd Party Apps
Independent fitness brands in the Big Apple are throwing their support behind a new campaign: “Gym Loyalty Month”…
MVP Effect: Certain Gym Members Are Worth More, Report Finds
A report from Les Mills identifies a new segment of super-members, called “MVPs,” who drive more value for…
What McKinsey’s Metabolic Health Report Means for Fitness: 5 Big Ideas
Muscle, metrics & GLP-1s: McKinsey maps out a $5.65T metabolic health opportunity. Here’s how fitness and wellness brands…