In case it was unclear, the Luka Don\u010di\u0107 era in Dallas is over.<\/p>\n
Don\u010di\u0107, who the Mavericks controversially traded to the Lakers<\/a> at last season’s trade deadline, is featured in an advertising campaign in collaboration with the video game Overwatch 2. As a huge player of the game himself, the partnership made sense with billboards featuring the Lakers star across the country, including in his new home city.<\/p>\n New billboards in LA highlighting Luka Don\u010di\u0107 aka \u201cSharpshooter 77\u201d joining the Overwatch 2 universe \ud83d\udd25<\/p>\n The Lakers’ Star guard has reached Grandmaster status, and a Top 500 Ranking in North America. Play like 77 and earn exclusive Luka rewards and try out his custom Stadium hero\u2026 pic.twitter.com\/520XlBJdjG<\/a><\/p>\n \u2014 ESPN Los Angeles (@ESPNLosAngeles) August 26, 2025<\/a><\/p>\n The billboards will also pop up across his previous home, but they reportedly won’t be anywhere near the Mavs’ home arena. According to a report from The Dallas Morning News’ Mike Curtis<\/a>, Overwatch 2 planned to place a billboard that showcased Don\u010di\u0107 close to American Airlines Center, but the team requested the advertisement be moved to a location in Dallas further away from the arena. Curtis’s report is based on an email obtained by The Dallas Morning News.<\/p>\n The report did note the request was not made by anyone within the Mavs’ ownership group or senior leadership team. Mavs general manager Nico Harrison was vocal about his preference<\/a> to trade Don\u010di\u0107 following the drastic in-season deal.<\/p>\n Don\u010di\u0107 signed a three-year, $165 million <\/a>contract extension to remain in Los Angeles earlier this month.<\/p>\n Alongside his status as an NBA star, Don\u010di\u0107 has strong built a reputation in the gaming community for his Overwatch play. Per ESPN<\/a>, He has reached Grandmaster status in the game and holds a top 500 ranking in North America.<\/p>\n \u201cMany have seen how competitive I am on the basketball court, but you may not know that I\u2019m just as competitive when I\u2019m playing Overwatch,\u201d\u00a0he said on the partnership in a statement<\/a>.\u00a0\u201cI love this game, and am excited about this partnership. It\u2019s special to be in the game in a way that other players can be part of.\u201d<\/p>\n A no-brainer collab. Just keep it far, far away from the American Airlines Center.<\/p>\n More NBA on Sports Illustrated