Former Boston Bruins forward Shawn Thornton is stepping into the NBA world.<\/p>\n
The Atlanta Hawks announced this week that Thornton has joined their executive team as senior vice president and chief partnership officer.<\/p>\n
The move comes after eight years in the Florida Panthers\u2019 front office, where he most recently served as chief revenue officer through the end of last season.<\/p>\n
Thornton\u2019s transition into the sports business has been steady since his retirement in 2017. His work in Florida included overseeing ticket sales, community programs and corporate partnerships.<\/p>\n
Under his watch, the Panthers secured more than $150 million in long-term agreements and landed multiple naming rights deals. He also helped launch a jersey patch sponsor and a partnership with Hard Rock Bet, according to the team\u2019s release.<\/p>\n
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Atlanta president Andrew Saltzman praised the hire in a team statement<\/a>, noting Thornton\u2019s ability to foster growth and creativity at every stop. He said Thornton \u201cdelivered amazing results while leading the Florida Panthers revenue team and brings a winning, team-first mentality to everything he does.\u201d<\/p>\n<\/p>\n