![\"NBA](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/421e.jpg\")
NBA opens first West Coast flagship in California. – Lids<\/p>\n\n Published
\n <\/p>\n
August 28, 2025<\/p>\n
\n The National Basketball Association (NBA) has opened a new flagship NBA Store at Universal CityWalk Hollywood in California, marking the league\u2019s first West Coast retail destination.\u00a0<\/p>\n
NBA opens first West Coast flagship in California. – Lids<\/p>\n
Operated in partnership with Lids and Fanatics, the 11,000-square-foot store houses a wide selection of official NBA and WNBA merchandise, spanning jerseys, apparel, footwear, headwear, sporting goods, collectibles, and toys from brands including Nike<\/a>, Fanatics, Mitchell & Ness, New Era<\/a> and Wilson<\/a>.\u00a0<\/p>\n Key store features include the \u201cImmersion Zone,\u201d surrounded by powder coated, steel and 24 karat gold installations from renowned artist Victor Solomon, as well as an interactive \u201cExperience Zone\u201d that will play NBA highlights daily, and on-site customization services to personalize jerseys and hats.\u00a0<\/p>\n \u201cWe look forward to bringing the NBA Store experience to Universal CityWalk and introduce it to the West Coast for the first time,\u201d said Michael Brady, global head of licensing, commerce & business affairs, NBA.\u00a0 \u201cSince opening our first store in New York, we have been dedicated to offering unique retail experiences to fans across the United States and around the world.\u201d\u00a0<\/p>\n The new store is the NBA\u2019s fourth flagship location in the U.S. It now operates more than 200 branded retail stores and attractions worldwide, including flagships in New York City and London, both run by Lids.\u00a0<\/p>\n \u201cWe\u2019re proud to continue our long-standing partnership with the NBA by expanding this dynamic retail experience to the West Coast,\u201d added Bob Durda, president at Lids.\u00a0\u00a0<\/p>\n \u201cThe NBA Store at Universal CityWalk is a natural extension of our commitment to delivering elevated, immersive shopping environments for fans of all ages.\u00a0 From exclusive product drops to interactive zones and on-site customization, this store reflects the energy and passion of the game. We\u2019re excited to give fans in Los Angeles a space to celebrate their love for the sport.\u201d\u00a0\n <\/p>\n \n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Published August 28, 2025 The National Basketball Association (NBA) has opened a new flagship NBA Store at Universal…\n","protected":false},"author":2,"featured_media":102824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,5424,20638,1033,590,312,74467,54961,1001,85,57056],"class_list":{"0":"post-102823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-au","9":"tag-australia","10":"tag-beauty","11":"tag-fashion","12":"tag-luxury","13":"tag-nba","14":"tag-network","15":"tag-new-era","16":"tag-nike","17":"tag-professionals","18":"tag-sports","19":"tag-wilson"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/102823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=102823"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/102823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/102824"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=102823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=102823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=102823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}