{"id":103691,"date":"2025-08-29T06:06:09","date_gmt":"2025-08-29T06:06:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/103691\/"},"modified":"2025-08-29T06:06:09","modified_gmt":"2025-08-29T06:06:09","slug":"cult-brownes-dairy-snack-yogo-gets-high-protein-glow-up-after-yogo-dirt-dessert-relaunch","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/103691\/","title":{"rendered":"Cult Brownes Dairy snack Yogo gets high-protein glow-up after Yogo Dirt Dessert relaunch"},"content":{"rendered":"<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Brownes Dairy has launched a new \u201cgame-changing\u201d high-protein Yogo <a class=\"css-445i33-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" href=\"https:\/\/www.perthnow.com.au\/food\" rel=\"nofollow noopener\">dessert<\/a> following growing public demand for easy ways to boost protein.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Yoghurt lovers say hello to the new and improved Yogo, called ProGro, which packs a powerful 17g of dairy protein per serve while also featuring no added sugar, all-natural colours and flavours and is gluten-free.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">The product follows the immense community success of the Yogo Dirt Dessert relaunch in August last year after it was discontinued in 2012.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Brownes Dairy head of marketing Nicole Ohm said the growing demand for convenient ways to boost protein intake has brought people back to dairy.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cSo we developed our new high-protein ProGo to deliver in the desserts space,\u201d she said.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cWhile nostalgia is powerful, this launch is about the future.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cWe saw a clear opportunity for a product that delivers the taste consumers love but with the nutritional benefits they now expect.\u201d<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Ms Ohm said ProGro made for an ideal post-workout refuel, guilt-free evening treat or a lunchbox snack that still delivers the signature smooth, delicious chocolate taste that made Yogo a household name.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cBrownes is here to do dairy better. By taking an iconic brand like Yogo and reformulating it to be both highly functional and delicious, we\u2019re aiming to attract health-focused millennials and Gen Z to the category,\u201d she said.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cWe\u2019re providing them with a natural and easy way to add protein to their diet without sacrificing the enjoyment of a great-tasting dessert.\u201d<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">ProGro will be available in Coles and Woolworths store from September 1.<\/p>\n","protected":false},"excerpt":{"rendered":"Brownes Dairy has launched a new \u201cgame-changing\u201d high-protein Yogo dessert following growing public demand for easy ways to&hellip;\n","protected":false},"author":2,"featured_media":103692,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[64,63,99,134,1295,44,46,45],"class_list":{"0":"post-103691","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-entertainment","12":"tag-food","13":"tag-news","14":"tag-perth","15":"tag-wa-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/103691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=103691"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/103691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/103692"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=103691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=103691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=103691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}