{"id":105282,"date":"2025-08-29T22:17:08","date_gmt":"2025-08-29T22:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/105282\/"},"modified":"2025-08-29T22:17:08","modified_gmt":"2025-08-29T22:17:08","slug":"the-american-society-of-cinematographers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/105282\/","title":{"rendered":"The American Society of Cinematographers"},"content":{"rendered":"<p><a href=\"https:\/\/www.leitz-cine.com\" target=\"_blank\" rel=\"nofollow noopener\">Leitz Cine<\/a> is adding a 40mm (T1.5) lens to its <a href=\"https:\/\/theasc.com\/articles\/leitz-announces-hugo-primes\" target=\"_blank\" rel=\"nofollow noopener\">Hugo series<\/a> of prime lenses. <\/p>\n<p>Fourteen focal lengths are now available in the series. The glass in most Hugo lenses comes from Leica\u2019s M rangefinder lenses and exhibits a similar gentle field curvature with a fall-off toward the corners. A 40mm does not exist in current Leica optics, but it was created with support from Leica Camera\u2019s designers. <\/p>\n<p>\u201cAs soon as we released the Hugos, the 40mm was the most requested focal length to add,\u201d notes Rainer Hercher, managing director of Leitz Cine. <\/p>\n<p>The Leitz Hugo 40mm lens can be preordered now and will begin shipping in late 2025.<\/p>\n<p>Follow Leitz Cine on <a href=\"https:\/\/www.facebook.com\/leitzcine\/\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/leitzcine\/\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a>.<\/p>\n<p>Follow American Cinematographer on <a href=\"https:\/\/facebook.com\/AmericanCinematographer\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a> and <a href=\"https:\/\/instagram.com\/American_Cinematographer\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a>.<\/p>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Leitz Cine is adding a 40mm (T1.5) lens to its Hugo series of prime lenses. Fourteen focal lengths&hellip;\n","protected":false},"author":2,"featured_media":105283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[75719,75722,449,458,459,64,63,75718,460,75725,134,2456,75716,75726,67852,75717,75720,75721,20401,75724,9672,75723],"class_list":["post-105282","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-40mm","tag-adding","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-au","tag-australia","tag-cine","tag-design","tag-does","tag-entertainment","tag-facebook","tag-hugo","tag-hugos","tag-leica","tag-leitz","tag-lens","tag-lenses","tag-prime","tag-requested","tag-series","tag-t1-5"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/105282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=105282"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/105282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/105283"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=105282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=105282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=105282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}