The in-house brand of Style Story, an Australia-based online retailer of South Korean beauty products, has added a fourth refill product to its portfolio. <\/p>\n
Its global bestseller, Bubble Tea Steam Cream, recently joined Dewy Glaze Toner, Be Jelly Overnight Dream Serum, and White Truffle Souffle Serum in having a 50ml version.<\/p>\n
\u201cBubble Tea Steam Cream is the product that put Jelly Ko on the map, and it is now available in a convenient refill pouch that\u2019s perfect for topping up your empty jar or packing in your carry-on luggage.<\/p>\n
\u201cRefills are performing really well for us. Last month, across our sales channels, refill packs made up almost 40% of total sales for Bubble Tea Steam Cream, which is our hero SKU and most repurchased product. That is a huge adoption rate and shows that customers are not only repurchasing, but actively opting for the more sustainable option,\u201d Lauren Lee, founder of Jelly Ko and Style Story, told CosmeticsDesign-Asia. <\/p>\n
In fact, the travel-friendliness of the refill packs was pointed out to Lee by customers. <\/p>\n
\u201cMany started using the refill packs as travel companions because they are resealable, lightweight, and easy to pack due to its flat packaging. It wasn\u2019t actually something that we realised when we originally designed them, but now that we\u2019ve seen how people are using them, we have adopted that into our messaging as well.<\/p>\n
\u201cIt makes sense because traditional cosmetics can be bulky, breakable, heavy, and just a bit annoying to cart around, even if they are travel-sized. These refill packs take all the fuss out of travelling with your go-to skin care products.\u201d <\/p>\n
Going forward, Jelly Ko plans to continue growing its refillable offerings. <\/p>\n
\u201cWe will be adding a refill version for our Cherry Blossom Sleeping Mask, which will also double as a travel pack, in the next production run. As for dedicated travel-sized products, we are not planning any at this stage. We currently offer sachet samples and these refill packs, which fill the gap for now.\u201d <\/p>\n
Smooth like bubble<\/p>\n
Jelly Ko\u2019s Bubble Tea Steam Creamis claimed to be the world\u2019s first bubble tea skin care, which has sold out six times since its launch in 2020. <\/p>\n
Infused with collagen, panthenol, probiotics, squalane, and four types of hyaluronic acid, it is a nourishing yet lightweight moisturiser that \u201creplaces oil, serum and cream in one step\u201d. <\/p>\n
Inspired by the popular beverage, this cream is fast-absorbing, and delivers deep hydration and buttery-soft smoothness targeted at improving dark spots, blemishes, and visible signs of ageing. <\/p>\n
According to the brand, it helps to refine texture and tone for all skin types and ages; smooths and firms skin for a more even, radiant complexion; and does not contain additives, such as artificial fragrances, dyes, sulphates and parabens, that may trigger reactions. <\/p>\n
In addition, the newly launched refillable pouch is said to use 90% less plastic, glass and paper, contributing to reduction of carbon emissions and packaging waste.<\/p>\n","protected":false},"excerpt":{"rendered":"The in-house brand of Style Story, an Australia-based online retailer of South Korean beauty products, has added a…\n","protected":false},"author":2,"featured_media":10603,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[12597,12598,1724,12599,12600,64,63,12601,5424,12602,12603,12604,12605,12606,12607,12608,12609,12610,9368,525,12611,12612,984,12613,12614,12615,12616,12617,12618,12619,12620,12621,12622,12623,12624,1861,12625,12626,12627,105,12628,12629,2957,12630,12631,12632,12633,12634],"class_list":["post-10602","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-adolescence","tag-african-descent","tag-asia","tag-asian-and-indian-ethnicities","tag-asian-ethnicity","tag-au","tag-australia","tag-beautiful","tag-beauty","tag-beauty-product","tag-beauty-treatment","tag-candid","tag-caucasian-ethnicity","tag-cheerful","tag-clean","tag-dental-health","tag-fashion-model","tag-females","tag-friendship","tag-fun","tag-group-of-people","tag-happiness","tag-healthy-lifestyle","tag-human-face","tag-human-lips","tag-human-mouth","tag-human-skin","tag-human-teeth","tag-indigenous-culture","tag-isolated","tag-latin-american-and-hispanic-ethnicity","tag-laughing","tag-mixed-race-person","tag-multi-ethnic-group","tag-multiple-image","tag-people","tag-perfection","tag-smiling","tag-southern-european-descent","tag-technology","tag-teenager","tag-togetherness","tag-usa","tag-white-background","tag-white-teeth","tag-women","tag-young-adult","tag-youth-culture"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/10602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=10602"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/10602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/10603"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=10602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=10602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=10602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}