{"id":106209,"date":"2025-08-30T07:26:14","date_gmt":"2025-08-30T07:26:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/106209\/"},"modified":"2025-08-30T07:26:14","modified_gmt":"2025-08-30T07:26:14","slug":"jewellery-startup-nuyug-raises-rs-2-5-crore-in-funding-to-redefine-celebration-wear","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/106209\/","title":{"rendered":"Jewellery startup Nuyug raises Rs 2.5 crore in funding to redefine celebration wear"},"content":{"rendered":"<p dir=\"ltr\">Nuyug, a young jewellery brand positioning itself in the \u201cmass-premium\u201d segment, has raised Rs 2.5 crore in a pre-seed <a href=\"https:\/\/indianstartupnews.com\/tag\/funding\" rel=\"dofollow noopener\" target=\"_blank\">funding<\/a> round led by early-stage venture firm AJVC, alongside a group of strategic angel investors. <\/p>\n<p>Advertisment<a href=\"https:\/\/decentro.tech?utm_source=isn&amp;utm_medium=banner_gif&amp;utm_campaign=aug25\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/1756538774_348_isn-portal-banner-ad-1-2025-08-07-12-26-00.gif\" style=\"object-fit: cover;width:auto;height:auto;\" alt=\"banner\"\/><\/a><\/p>\n<p dir=\"ltr\">The startup said it will use the capital to strengthen sales channels, broaden its product catalogue, and invest in design innovation.<\/p>\n<p dir=\"ltr\">Founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug aims to carve out space between imitation and fine jewellery, with an emphasis on skin-safe, non-fading gold tones designed for weddings, festivals and social gatherings. <\/p>\n<p dir=\"ltr\">\u201cThe category has long suffered from poor quality, run-of-the-mill designs, and an unorganised supply chain. We started Nuyug to build a brand that speaks to today\u2019s Indian woman \u2014 someone who wants her jewellery to be stylish, safe, and celebration-ready,\u201d Dua said.<\/p>\n<p dir=\"ltr\">In less than a year, the brand has claimed steady traction, surpassing an annual revenue run rate of Rs 1 crore within eight months of launch. Its catalogue already spans more than 400 designs, reflecting regional and cultural variations in Indian jewellery. Nuyug\u2019s products are sold through its direct-to-consumer platform as well as marketplaces such as Myntra, Nykaa Fashion and Amazon.<\/p>\n<p dir=\"ltr\">AJVC, founded by investor Aviral Bhatnagar, has built a reputation for backing early-stage ventures with long-term growth potential. The firm has previously invested in Mithila Foods, an FMCG brand focused on Bihar-origin products.<\/p>\n","protected":false},"excerpt":{"rendered":"Nuyug, a young jewellery brand positioning itself in the \u201cmass-premium\u201d segment, has raised Rs 2.5 crore in a&hellip;\n","protected":false},"author":2,"featured_media":106210,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[64,63,76344,99,198,2494,5474,7929,41947,76345],"class_list":{"0":"post-106209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-au","9":"tag-australia","10":"tag-brand","11":"tag-business","12":"tag-entrepreneurship","13":"tag-funding","14":"tag-investment","15":"tag-investors","16":"tag-jewellery","17":"tag-jewellery-startup"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/106209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=106209"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/106209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/106210"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=106209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=106209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=106209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}