{"id":107724,"date":"2025-08-31T00:49:11","date_gmt":"2025-08-31T00:49:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/107724\/"},"modified":"2025-08-31T00:49:11","modified_gmt":"2025-08-31T00:49:11","slug":"winter-tourism-numbers-up-in-tasmania-as-visitors-crave-cold-climate-experiences","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/107724\/","title":{"rendered":"Winter tourism numbers up in Tasmania as visitors crave cold climate experiences"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">For Joanne and Justin, the Tasmanian winter has been a welcome relief from the heat of their home country, Singapore.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Tasmania during the wintertime is like perfect, you get the best of both worlds,&#8221; Joanne said.<\/p>\n<p><img decoding=\"async\" alt=\"woman and man smile at camera in a rustic cafe\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/fa00c3ec99f7a5e93cec4b68f988447f\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Joanne and Justin have enjoyed a winter holiday in Tasmania. (ABC News: Sophie Jaggers)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The couple and their family completed a road trip of the southernmost state in August.<\/p>\n<p>&#8220;It&#8217;s relaxing enough that we can bring a whole family of eight here.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The family is part of a growing cohort of tourists coming to Tasmania to experience the winter season.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"A sandstone historic building with a mountain with snow on it in the background.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/75d1e137b6ba63e0886688d125d0432d\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Snow is one of the attractions offered by Tasmania in winter. (ABC News: Luke Bowden)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Tourism Tasmania CEO Sarah Kingston Clark said visitor numbers during April, May and June were up by three per cent compared to the same period last year.\u00a0<\/p>\n<p>&#8220;It was actually our best June quarter that we&#8217;ve ever seen from a visitor perspective,&#8221;  Ms Kingston Clark said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">She said a big part of this boom was thanks to the return of Dark Mofo, which sold 103,000 tickets and generated $4.6 million at the box office.<\/p>\n<p><img decoding=\"async\" alt=\"People doing the nude solstice swim.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/2d09fb48f9f11c624d5e3e015af3fda7\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Thousands of people participated in the Dark Mofo nude solstice swim. (ABC News: Ebony ten Broeke)<\/p>\n<p class=\"paragraph_paragraph__iYReA\"><a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2024-04-09\/tasmanian-winter-tourism-push-amid-festival-cancellations\/103681030\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/103681030\" rel=\"nofollow noopener\" target=\"_blank\">Dark Mofo<\/a> artistic director Chris Twite said after scaling back the festival in 2024, he was glad to see the large crowds enjoying the winter festival.<\/p>\n<p>&#8220;Winter in Tasmania is a completely different experience from winter elsewhere in the country and people really revel in that opportunity,&#8221;  Mr Twite said.<img decoding=\"async\" alt=\"People feast in the dark indoors with lots of illuminated red crosses.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/90631b7cd4443d9865cb1cc4e1ef6a70\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The Winter Feast at Dark Mofo. (Supplied: Dark Mofo\/Jesse Hunniford)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;[The festival] is so intrinsically linked to the solstice and to that time of year in Hobart, and the space of Hobart allows us to do a festival that is very different from any kind of festival in Australia.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Ms Kingston Clark said another element to the off-season\u2019s success was the growing recognition of the unique winter experience that Tasmania can provide.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"man smiles at camera while patting dog on a farm\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/9f8d48dca4b15513d4ac67fdc9234461\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Curringa Farm owner Tim Parsons. (ABC News: Sophie Jaggers)<\/p>\n<p><a href=\"https:\/\/iview.abc.net.au\/show\/family-next-door?utm_source=abc_news_embed&amp;utm_medium=&amp;utm_campaign=%5Bscreen%3Atvmain+abciview%3Athe-family-next-door%3A0725%3Aabc_news_embed%5D&amp;utm_term=%5Bscreen%3Atvmain+abciview%3Athe-family-next-door%3A0725%3Aabc_news_embed%5D&amp;utm_content=%5B20250810_stream_now%3Aimage%3Aabc_news_embed%3Ascreen%3Atvmain+abciview%3Athe-family-next-door%3A0725%5D\" data-component=\"FullBleedLink\" class=\"RelatedCard_link__rsgR9 FullBleedLink_root__lTw_U interactive_focusContext__yRhc_ interactive_defaults__AKxUU FullBleedLink_showVisited__g3Xvz\" rel=\"nofollow noopener\" target=\"_blank\">Stream now on ABC iview <\/a><\/p>\n<p class=\"Typography_base__sj2RP RelatedCard_synopsis__cFwMW Typography_sizeMobile14__u7TGe Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The enigmatic Isabelle arrives in the quiet seaside cul-de-sac of Pleasant Court \u2014 and suspicions quickly rise. Stream all episodes now on ABC iview.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Tim Parsons owns Curringa Farm, a sheep farm in central Tasmania which offers farm tours and on-site accommodation.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Bookings have remained steady during the winter, he said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It&#8217;s so much easier to back up to a fire and have a hot drink or a glass of whiskey and get warm and rug up with a coat and have good conversation.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The pace is slower, the expectation of a bit of snow, the appetite to catch an aurora is a driver.&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"A night sky glows pink and green over homes on a hill\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/4e9fbceab84530ddcbb17a094c5e2917\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">An aurora visible at Ben Lomond in northern Tasmania. (Supplied: Nathan Waterhouse)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Ms Kingston Clark said there had been an increase in visitors wanting to &#8220;meet the maker&#8221; and experience agricultural life first-hand.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Fifty per cent of people who come to Tasmania will actually engage with an agritourism experience while they&#8217;re here, so we are definitely becoming more well known for those sorts of experiences,&#8221; she said.\u00a0<\/p>\n<p>International markets bounce back\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr Parsons said 80 per cent of Curringa Farm visitors were from overseas, primarily Singapore and Hong Kong.<\/p>\n<p><img decoding=\"async\" alt=\"man feeds highland cows\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/4af9a357920d1790fbfba0600bd640ab\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">International visitors in particular are contributing to the rise in tourist numbers. (ABC News: Sophie Jaggers)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Tourism Tasmania noted an increase from international markets over the winter, too.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The US, the UK and Singapore have been performing really well for us in Tasmania and we&#8217;re also seeing emerging markets, like India,&#8221; Ms Kingston Clark said.<\/p>\n<p>&#8220;People are really interested in those four seasons; they don&#8217;t just want to follow the sun.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr Parsons said a successful winter season indicated a good summer to come.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Our business through winter has been really encouraging.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We know summer is going to be better this year than last year, and last year was an upshot on the year before.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"For Joanne and Justin, the Tasmanian winter has been a welcome relief from the heat of their home&hellip;\n","protected":false},"author":2,"featured_media":107725,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[77238,64,63,99,10803,2801,6771,49079,16962],"class_list":["post-107724","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-agritourism","tag-au","tag-australia","tag-business","tag-snow","tag-tasmania","tag-tourism","tag-visitors","tag-winter"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/107724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=107724"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/107724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/107725"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=107724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=107724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=107724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}