{"id":11008,"date":"2025-07-21T13:58:07","date_gmt":"2025-07-21T13:58:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/11008\/"},"modified":"2025-07-21T13:58:07","modified_gmt":"2025-07-21T13:58:07","slug":"a-fresh-creative-era-for-the-worlds-most-iconic-tennis-tournament","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/11008\/","title":{"rendered":"A Fresh Creative Era For The World\u2019s Most Iconic Tennis Tournament"},"content":{"rendered":"

The All England Lawn Tennis Club has long been celebrated as the pinnacle of tennis tradition – synonymous with strawberries and cream, pristine whites, and impeccable lawns. 2025, however, marks a new era for The Championships, Wimbledon, as it\u00a0brings a renewed freshness to a competition that is almost 150 years old.<\/p>\n

Earlier this year it announced VCCP<\/a> as its new global creative agency, where a new global creative strategy looks to engage tennis fans worldwide and expand Wimbledon’s audience – a partnership that Michael Sugden, VCCP\u2019s CEO, described as \u201ca wonderful opportunity to define a new creative story for one of the most iconic sporting events in the world.\u201d<\/p>\n

As a result, The Championships have seen remarkable growth, with initial results indicating a 34 per cent year-on-year increase in digital audience. Nowhere was this more evident than across social media, where more than 5,800 pieces of content were published over six weeks, tailored to diverse audiences across platforms. This dynamic output delivered an extraordinary 4.7 billion impressions, underscoring The Championships\u2019 expanding global reach and deepening engagement with fans worldwide.<\/p>\n

\u201cWimbledon has always been more than a tennis tournament –\u00a0 it\u2019s a living story that weaves together heritage, artistry and cultural relevance,\u201d says Usama Al-Qassab, marketing and commercial director at The All England Lawn Tennis Club. \u201c In 2025 we celebrated beyond the core of Wimbledon that is tennis to embrace all facets of The Championships.\u201d<\/p>\n

Creative Salon takes a look at its standout creative moments that served big in 2025; from New York City takeovers to viral social moments, Wimbledon has captivated fans far beyond Centre Court.<\/p>\n","protected":false},"excerpt":{"rendered":"The All England Lawn Tennis Club has long been celebrated as the pinnacle of tennis tradition – synonymous…\n","protected":false},"author":2,"featured_media":11009,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,85,747],"class_list":["post-11008","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-au","tag-australia","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/11008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=11008"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/11008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/11009"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=11008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=11008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=11008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}