{"id":111773,"date":"2025-09-01T22:32:09","date_gmt":"2025-09-01T22:32:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/111773\/"},"modified":"2025-09-01T22:32:09","modified_gmt":"2025-09-01T22:32:09","slug":"kayo-sports-delivers-record-afl-streaming-audiences-in-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/111773\/","title":{"rendered":"Kayo Sports delivers record AFL streaming audiences in 2025"},"content":{"rendered":"

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The 2025 Toyota AFL Premiership season has gone down as the biggest yet for Kayo Sports<\/a>, with audiences turning out in record numbers for Fox Footy\u2019s expanded coverage.<\/p>\n

According to Foxtel Group<\/a> data, AFL viewership on Kayo lifted 19% year-on-year, with fans watching 7.37 billion minutes of football across the season \u2013 a 12% increase on last year.<\/p>\n

It\u2019s the seventh straight year of audience growth on the platform, and the fourth year in a row of gains across Foxtel\u2019s<\/a> wider streaming and broadcast services including Binge, Foxtel Now and Foxtel.<\/p>\n

Rights deal delivers new features<\/p>\n

The results come off the back of the AFL\u2019s new broadcast rights deal, which kicked in this season. Fans had more ways to watch than ever, with Fox Footy offering every match ad-break free during play, enhanced graphics, bespoke commentary, and for the first time, full-season coverage in 4K.<\/p>\n

Fox Footy general manager Michael Neill said the changes have reshaped how audiences experience the game.<\/p>\n

\u201cThe first year of our historic AFL rights deal has set a new benchmark for AFL broadcasting. Record audiences and four consecutive years of growth show that fans are embracing the way we\u2019re producing footy.<\/p>\n

\u201cFrom every match in 4K Ultra HD and ad-break free during play, to Fox Footy\u2019s all-star commentary team, we\u2019re shaping a new era of AFL broadcasting that connects more Australians to the game, however they choose to watch. And the excitement is only building as we head into this year\u2019s finals,\u201d Neill said.<\/p>\n

\"\"<\/p>\n

Standout matches and team performances<\/p>\n

Some of the biggest viewing spikes this year came from prime-time scheduling and blockbuster clashes:<\/p>\n

\u2022 Thursday and Friday night matches with Fox Footy\u2019s dedicated coverage grew 22% and 9% respectively, year-on-year.<\/p>\n

\u2022 The Sydney Swans vs Hawthorn Hawks season opener became the most streamed AFL opening match of all time.<\/p>\n

\u2022 Round 21\u2019s Collingwood Magpies vs Brisbane Lions clash set a new benchmark as the most-streamed AFL game ever.<\/p>\n

Collingwood, Carlton and Hawthorn were the most watched clubs of the year, with the Magpies\u2019 matchups against Adelaide, Brisbane and Geelong topping the audience charts.<\/p>\n

Gather Round in Adelaide also recorded its strongest audience since it launched in 2023.<\/p>\n

Growth across the states<\/p>\n

While Victoria remains AFL\u2019s traditional base, the strongest audience growth came from interstate markets.<\/p>\n

Queensland, South Australia and Western Australia all saw double-digit year-on-year lifts for teams including the Adelaide Crows, Brisbane Lions, Gold Coast Suns, North Melbourne Kangaroos and Hawthorn Hawks.<\/p>\n

AFL CEO Andrew Dillon<\/a> said the figures reflect a widening appetite for the game: \u201cWe\u2019ve seen terrific growth in the game this year, and Kayo\u2019s uplifted numbers across the 2025 Toyota AFL Premiership season have played a big part in that. It shows the appetite for footy is stronger than ever, and by reaching more fans through broadcast and digital platforms, we\u2019re continuing to make the footy accessible to more Australians in more ways than ever before.\u201d<\/p>\n

The momentum now carries into September with the AFL Finals Series kicking off on Thursday 4 September.<\/p>\n

Keep on top of the most important media, marketing, and agency news each day with the\u00a0Mediaweek\u00a0Morning Report\u00a0\u2013 delivered for free every morning to your inbox.<\/a><\/p>\n