Making finances stack up while delivering a desired television package and handling an at-times volatile market has tended to be a difficult proposition, but SRO appears full steam ahead past the halfway point of its first season in charge.<\/p>\n
\u201cI think the events business in general is difficult. There\u2019s so many factors,\u201d SRO\u2019s Australia chief Ben McMellan told V8 Sleuth.<\/p>\n
\u201cFor us, it\u2019s using those learnings that we have globally; obviously operating on four continents, we can take little bits and pieces from specific markets and apply them to Australia.<\/p>\n
\u201cAs always, whether it\u2019s a fan, a sponsor, a driver, a team, it\u2019s all about value for money.<\/p>\n
\u201cSo one focus we\u2019ve made is rather than the SpeedSeries in the past probably having seven or eight categories at an event, it\u2019s five categories and there\u2019s building a little bit more downtime between sessions so that if there is a red flag, there is the opportunity to potentially extend and ensure categories get their full amount of time.<\/p>\n \u201cAnd by creating these gaps and reducing the number of categories, there\u2019s ways to enhance fan experiences, whether it\u2019s more grid walks and the like.<\/p>\n \u201cSo for us, it\u2019s a really strong focus: motorsport is expensive and the key for us is delivering value to all involved so that people want to continue spending their money doing what we\u2019re doing.<\/p>\n \u201cThe overall product and level of service we can provide is the key.\u201d<\/p>\n The Bend Motorsport Park will this weekend (September 5-7) host the penultimate round of the 2025 SpeedSeries, with the finale taking place across the ditch at Hampton Downs (October 31-November 2).<\/p>\n![](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/Rossi3_1024x1024.jpg\"\/)
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