{"id":114243,"date":"2025-09-02T23:00:07","date_gmt":"2025-09-02T23:00:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/114243\/"},"modified":"2025-09-02T23:00:07","modified_gmt":"2025-09-02T23:00:07","slug":"cricket-india-lose-sponsor-for-t20-asia-cup-after-online-betting-games-ban-cricket-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/114243\/","title":{"rendered":"Cricket: India lose sponsor for T20 Asia Cup after online betting games ban | Cricket News"},"content":{"rendered":"

The ban by India\u2019s government of online betting games has ended the national cricket team\u2019s sponsorship by Dream11.<\/p>\n

Published On 2 Sep 20252 Sep 2025<\/p>\n

India are looking for a new lead sponsor to replace Indian fantasy sports platform Dream11 after the government banned real-money online gaming last month, leaving the world\u2019s richest cricket board scrambling to secure new revenue.<\/p>\n

Dream11, which had signed a three-year contract worth about 3.6 billion rupees ($44m) running through 2026, can no longer sponsor the national team after the central government banned real-money online games<\/a> as well as their promotion, including fantasy sports.<\/p>\n

India\u2019s upper house of parliament passed the Promotion and Regulation of Online Gaming Bill 2025 last month.<\/p>\n

The Board of Control for Cricket in India (BCCI), which commands some of the world\u2019s most lucrative broadcast deals thanks to cricket\u2019s popularity and India\u2019s vast population, set a September 16 deadline for new bid submissions.<\/p>\n

The auction is unlikely to remain unsold for long, but with the Asia Cup starting on September 9<\/a>, India may take the field without a front-of-shirt sponsor in the opening week, which includes the marquee match against rivals Pakistan on September 14.<\/p>\n

The Economic Times reported on Saturday, citing people familiar with the matter, that the board is seeking 35 million rupees ($397.6k) per match for bilaterals, and 15 million ($170.4k) per match for India\u2019s fixtures in International Cricket Council and Asian Cricket Council tournaments in a three-year sponsorship cycle.<\/p>\n

Over an estimated 140 games in the 2025-28 cycle, the BCCI expects to generate about 4.52 billion rupees ($51.3m), about 940 million ($10.7m) more than under Dream11\u2019s deal, which was 3.58 billion ($40.7m) for the period July 2023 to March 2026 \u2013 an uplift of more than 20 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"The ban by India\u2019s government of online betting games has ended the national cricket team\u2019s sponsorship by Dream11.…\n","protected":false},"author":2,"featured_media":114244,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[1724,64,63,740,1209,44,588,85],"class_list":{"0":"post-114243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cricket","8":"tag-asia","9":"tag-au","10":"tag-australia","11":"tag-cricket","12":"tag-india","13":"tag-news","14":"tag-sport","15":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/114243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=114243"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/114243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/114244"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=114243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=114243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=114243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}