{"id":116447,"date":"2025-09-03T19:49:18","date_gmt":"2025-09-03T19:49:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/116447\/"},"modified":"2025-09-03T19:49:18","modified_gmt":"2025-09-03T19:49:18","slug":"wordpress-shows-off-telex-its-experimental-ai-development-tool","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/116447\/","title":{"rendered":"WordPress shows off Telex, its experimental AI development tool"},"content":{"rendered":"

Web publishing platform WordPress is introducing an early version of an AI development tool, which WordPress co-founder and Automattic CEO Matt Mullenweg described as a \u201cV0 or Lovable, but specifically for WordPress\u201d \u2014 V0 and Lovable being references to popular \u201cvibe coding\u201d services for building software using prompt-based, AI interfaces. Mullenweg introduced the new WordPress AI tool, called Telex, at the WordCamp US 2025 conference<\/a> in Portland last week, alongside other AI experiments.<\/p>\n

During his keynote address, Mullenweg briefly demonstrated how Telex would allow users to create Gutenberg blocks \u2014 or the modular bits of text, images, columns, and more \u2014 that make up a WordPress website. He showed off how one developer used the new tool to make a simple marketing animation. <\/p>\n

Available on its own domain at telex.automattic.ai<\/a>, Telex today is labeled as \u201cexperimental.\u201d To use the service, you type in a prompt for which sort of content block you want to produce, which is returned as a .zip file you can install as a plug-in to a WordPress site or WordPress Playground. (The latter being the platform that lets you run WordPress in a web browser on any device without a host.)<\/p>\n

\"\"Image Credits:Telex screenshot<\/p>\n

The launch follows WordPress\u2019s announcement<\/a> earlier this year that it was forming an AI team to steward the development of AI products that align with the WordPress project\u2019s long-term goals.<\/p>\n

Early<\/a> testers<\/a> found that Telex still has a ways to go, as several test projects failed or needed additional work to run properly.<\/p>\n

Though Mullenweg did stress that Telex was still a prototype, he was bullish on the potential for AI to further the WordPress mission over time. <\/p>\n

\u201cWhen we think about democratized publishing, like embedded in that, is very core to WordPress\u2019 mission, has been taking things that were difficult to do, that required knowledge of coding or anything else, and \u2026 made it accessible to people. Made it accessible in a radically open way, in every language, at low cost, open source \u2014 we actually own it and have rights to it,\u201d Mullenweg said.<\/p>\n

Techcrunch event<\/p>\n

\n\t\t\t\t\t\t\t\t\tSan Francisco
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025\n\t\t\t\t\t\t\t<\/p>\n

The CEO also admitted there were parts of AI\u2019s progress that could be scary, given the hype and the talk about AI potentially being a bubble \u2014 but that didn\u2019t overrule his excitement.<\/p>\n

\u201cAt the core of it, there is a seed of something, which is so enabling,\u201d he said of AI. \u201cIt is an incredibly exciting time to be building for WordPress.\u201d<\/p>\n

\"\"Image Credits:Telex screenshot<\/p>\n

Mullenweg also showed off another simpler AI tool, built with an hour or two of work during Contributor Day<\/a>, which offered a WordPress help assistant inside the browser. And he spoke of his favorite AI browser \u2014 Perplexity\u2019s Comet<\/a> \u2014 which would allow users to interact with WordPress from its interface.<\/p>\n

As for the legal drama<\/a> that\u2019s been surrounding the company over the past year or so, Mullenweg only offered a brief update. The company has been engaged in a dispute with hosting provider WP Engine, which Mullenweg alleges is profiting off the work WordPress does, without contributing enough back. He wants WP Engine to therefore license the WordPress trademark, which he says confuses customers about its association with the company.<\/p>\n

\u201cThe quick update is, it\u2019s working its way through the legal system. We trust in the fairness of the courts,\u201d Mullenweg said. \u201cIf there\u2019s any commentary, I\u2019ll just say that there was a settlement conference, I showed up; the other CEO did not. But it is working its way through that. And that\u2019s my only comment on that whole rigmarole.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Web publishing platform WordPress is introducing an early version of an AI development tool, which WordPress co-founder and…\n","protected":false},"author":2,"featured_media":116448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,82425,5915,105,82426],"class_list":{"0":"post-116447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-automattic","14":"tag-developers","15":"tag-technology","16":"tag-wordpress"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/116447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=116447"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/116447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/116448"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=116447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=116447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=116447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}