{"id":117131,"date":"2025-09-04T02:15:06","date_gmt":"2025-09-04T02:15:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/117131\/"},"modified":"2025-09-04T02:15:06","modified_gmt":"2025-09-04T02:15:06","slug":"apple-plots-ai-search-to-challenge-openai-perplexity","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/117131\/","title":{"rendered":"Apple Plots AI Search to Challenge OpenAI, Perplexity"},"content":{"rendered":"

Apple<\/a> is reportedly developing an artificial intelligence (AI)-powered web search tool that could be added to its Siri<\/a> voice assistant, its Safari<\/a> web browser and its Spotlight<\/a> search features on the iPhone.<\/p>\n

The search tool, dubbed World Knowledge Answers, would look up information from the internet and summarize the results, similar to OpenAI<\/a>\u2019s ChatGPT<\/a>, Google<\/a>\u2019s AI Overviews<\/a> and apps from companies like Perplexity AI<\/a>, Bloomberg reported<\/a> Wednesday (Sept. 3), citing unnamed sources.<\/p>\n

Apple did not immediately reply to PYMNTS\u2019 request for comment.<\/p>\n

PYMNTS reported in November 2024 that innovation in search<\/a> is getting a shot in the arm by AI-powered chat interfaces that are challenging traditional models.<\/p>\n

While Google has reigned supreme as the global leader in online search, a shifting technology is setting the stage for intensified competition from alternative search engines and AI-powered platforms.<\/p>\n

In May, while testifying in the U.S. Justice Department<\/a>\u2019s lawsuit against Google parent company Alphabet<\/a>, Apple Senior Vice President of Services Eddy Cue<\/a> said Apple was \u201cactively looking at\u201d revamping its Safari web browser to concentrate on AI-powered search engines<\/a>.<\/p>\n

Cue noted a recent dip in Safari searches, which he attributed to increased use of AI, and said he believes that AI search engine providers such as OpenAI, Perplexity AI and Anthropic<\/a> will eventually supplant standard search engines like Google.<\/p>\n

It was reported in July that AI-powered chatbots account for a small but growing share of searches<\/a> conducted through desktop browsers.<\/p>\n

The share of those searches in the United States that went to chatbots rather than traditional search engines reached 5.6% in June, up from 2.48% in June 2024 and 1.3% in January 2024.<\/p>\n

Wednesday\u2019s report came at a time when Apple has been facing mounting criticism that the company has lagged in the AI race<\/a>.<\/p>\n

It was reported in August that Apple held a rare companywide meeting to cover its investment in AI<\/a> and that CEO Tim Cook<\/a> expressed a positive outlook about the company\u2019s AI future, saying Apple has \u201cexciting\u201d plans for the technology that he wasn\u2019t able to discuss.<\/p>\n

During a July earnings call, Cook said Apple is making \u201cgood progress\u201d on integrating more AI capabilities<\/a> in Siri, which are set to arrive next year.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple is reportedly developing an artificial intelligence (AI)-powered web search tool that could be added to its Siri…\n","protected":false},"author":2,"featured_media":117132,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[256,23633,64,63,44,6628,41879,39295,13093,105,6834],"class_list":["post-117131","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ai","tag-ai-search","tag-au","tag-australia","tag-news","tag-pymnts-news","tag-safari","tag-siri","tag-spotlight","tag-technology","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/117131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=117131"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/117131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/117132"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=117131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=117131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=117131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}