{"id":117753,"date":"2025-09-04T08:16:06","date_gmt":"2025-09-04T08:16:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/117753\/"},"modified":"2025-09-04T08:16:06","modified_gmt":"2025-09-04T08:16:06","slug":"ai-in-advertising-use-case-map","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/117753\/","title":{"rendered":"AI in Advertising Use Case Map"},"content":{"rendered":"<p style=\"margin-top: 0px;\">As AI transforms advertising, organizations need a clear, structured understanding of its applications across the marketing and media value chain. The IAB AI in Advertising Use Case Map, developed with industry leaders, provides a comprehensive guide to current and emerging AI applications.<\/p>\n<p>What it is:<\/p>\n<p style=\"margin-top: 0px;\">Real-world AI use cases organized by category, maturity (established vs. emerging), and description.<\/p>\n<p>Why we built it:<\/p>\n<p style=\"margin-top: 0px;\">To demystify AI in advertising, help members prioritize focus areas, and provide shared language for evaluating opportunities, risks, and investments.<\/p>\n<p>How to use it: <\/p>\n<p>Benchmark your current AI adoption<br \/>\nIdentify relevant capabilities for experimentation or deployment<br \/>\nInform strategic planning, education, product development, and policy workstreams<\/p>\n<p>We welcome your feedback as we continue to refine it in the updates to come!<br \/><a class=\"btn\" href=\"http:\/\/www.iab.com\/cdn-cgi\/l\/email-protection#c8a9a188a1a9aae6aba7a5\" rel=\"nofollow noopener\" target=\"_blank\">Email IAB\u2019s AI Team<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"As AI transforms advertising, organizations need a clear, structured understanding of its applications across the marketing and media&hellip;\n","protected":false},"author":2,"featured_media":117754,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-117753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/117753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=117753"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/117753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/117754"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=117753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=117753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=117753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}