{"id":119109,"date":"2025-09-04T20:41:08","date_gmt":"2025-09-04T20:41:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/119109\/"},"modified":"2025-09-04T20:41:08","modified_gmt":"2025-09-04T20:41:08","slug":"justin-biebers-swag-2-album-revealed-and-its-coming-soon","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/119109\/","title":{"rendered":"Justin Bieber’s ‘Swag 2’ Album Revealed — And It’s Coming Soon"},"content":{"rendered":"

\n\tIt looks like Justin Bieber<\/a> isn\u2019t turning his swag off just yet. <\/p>\n

\n\tOn Thursday (Sept. 4), the pop star announced that a sequel to his July Swag album is arriving at midnight Friday (Sept. 5), posting multiple photos to Instagram of new electronic billboards that have gone up in different cities. With pink backgrounds, the advertisements simply read, \u201cSwag II.\u201d<\/p>\n

\n\tIn his captions, Bieber wrote, \u201cSWAG II midnight tonight\u201d and \u201cMidnight tonight.\u201d<\/p>\n

\n\tThe news comes after Billboard previously reported<\/a> that Bieber had more music in store for fans after Swag, which debuted at No. 2 on the Billboard 200<\/a> after the Grammy winner dropped it earlier this summer. While Swag was distinctly R&B-focused \u2014 peaking at No. 1 <\/a>on the Top R&B Albums<\/a> chart \u2014 Swag II will be more pop-inspired, sources indicated at the time.<\/p>\n

\n\tWith the first Swag arriving a little over a month ahead of the 2026 Grammy eligibility window closing<\/a> on Aug. 30, the runway is also clear for Swag II to score nods at the 2027 awards \u2014 meaning Bieber would avoid competing against himself in any categories next year.<\/p>\n

\n\tBieber\u2019s sudden announcement marks the second time this year he\u2019s unveiled an album with hardly any warning. Fans also only knew that the first Swag was coming just a few hours ahead of time, with the star planting black-and-white billboards<\/a> displaying album visuals and the tracklist in New York City just before the LP\u2019s release.<\/p>\n

\n\tIn the months since, Bieber has stayed busy by releasing music videos for tracks on Swag, including Billboard Hot 100 <\/a>hits \u201cDaisies\u201d and \u201cFirst Place.\u201d The latter showed<\/a> the hitmaker working on music at Floki Studios in Iceland, where he recorded Swag (and possibly Swag II).<\/p>\n

\n\tHe\u2019s also been sharing photos of himself in the studio<\/a> in recent weeks, possibly hinting to fans that Swag wasn\u2019t the last they\u2019d be hearing from him any time soon. Beliebers are sure to welcome the high volume of new music he\u2019s been creating, as they\u2019d previously had to wait four years for a new album after 2021\u2019s Justice.<\/p>\n

\n\tSee Bieber\u2019s announcement below.<\/p>\n

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