![\"CEO](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/haier-september-2025.jpg\")
<\/p>\n ATP Tour
\n ATP & Haier extend global partnership through 2028<\/p>\n
Haier will continue as the Official Home and Entertainment Partner and a Gold Partner of the ATP Tour through 2028<\/p>\n
September 05, 2025<\/p>\n
<\/p>\n
CEO Haier Europe Neil Tunstall, CEO Haier Group Zhou Yunjie and ATP VP, Partnerships Rodolphe Tastet.
\n By Press Release<\/p>\n
The ATP has today announced a multi-year extension of its partnership with Haier, the world\u2019s number one brand in major home appliances*. Haier will continue as the Official Home and Entertainment Partner and a Gold Partner of the ATP Tour through 2028.<\/p>\n
The extension will see Haier continue to receive on-court brand visibility, premium hospitality experiences and on-site product integration at select ATP Tour events, providing a global platform to showcase its latest smart living innovations. The brand will also benefit from exposure across the ATP\u2019s digital channels, reaching a global audience of more than one billion fans each season.<\/p>\n
From 2026 to 2028, Haier\u2019s tournament portfolio will include: the Plava Laguna Croatia Open Umag<\/a>, ABN AMRO Open<\/a> (Rotterdam), BMW Open by Bitpanda<\/a> (Munich) and the prestigious season-ending Nitto ATP Finals<\/a> in Turin \u2013 partnering with\u00a0a total of 12 ATP Tour events overall.<\/p>\n The agreement was signed in the presence of Mr. Zhou Yunjie, Chairman of Haier Group, Neil Tunstall, CEO of Haier Europe, and Rodolphe Tastet, ATP Vice President, Partnerships.<\/p>\n Rodolphe Tastet, ATP Vice President, Partnerships\u00a0said: \u201cExtending our partnership with Haier shows the value and impact of our collaboration so far. Since joining forces in 2023, we\u2019ve worked closely to showcase Haier\u2019s premium technology to the ATP\u2019s global audience. We\u2019re proud to keep building on that momentum, reinforcing our shared commitment to innovation and excellence\u201d.\u00a0 \u00a0\u00a0<\/p>\n Neil Tunstall, CEO, Haier Europe\u00a0said: \u201cExtending our partnership with the ATP through 2028 is a natural step for Haier. Tennis embodies precision, performance and emotion\u2014the same principles that guide our premium, connected home solutions. This renewal, including our presence at leading tournaments and the Nitto ATP Finals<\/a> in Turin, gives us a powerful stage to showcase innovations that make everyday living smarter and more sustainable, while elevating the fan experience on and off the court.\u201d\u00a0 \u00a0\u00a0<\/p>\n ATP and Haier will celebrate the renewed partnership with a dedicated joint panel: \u201cPlay with the Number Ones: Sport Sponsorship Evolution\u201d held at Haier Europe booth during IFA 2025 on Friday, 5th September.<\/p>\n The partnership extension forms part of Haier\u2019s broader strategic engagement in tennis. In addition to its presence on the ATP Tour, Haier is also a sponsor of Roland Garros<\/a> and the Australian Open<\/a>, underlining its global footprint at the highest levels of the sport.<\/p>\n *Source: Euromonitor International Limited; Consumer Appliances 2025, % unit share, 2024 volume sales data\u00a0<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"ATP Tour ATP & Haier extend global partnership through 2028 Haier will continue as the Official Home and…\n","protected":false},"author":2,"featured_media":120929,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,85,747],"class_list":{"0":"post-120928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-au","9":"tag-australia","10":"tag-sports","11":"tag-tennis"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/120928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=120928"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/120928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/120929"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=120928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=120928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=120928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"It](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/1757084287_710_it-all-adds-up-banner.jpg\"\/)
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