![\"Google](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/960x0.png\")
<\/p>\n<\/p>\n
Jimmy Fallon with Google product executive Adrienne Lofton<\/p>\n
Google<\/p>\n
At the recent Made by Google event, Google announced its (already heavily leaked) Pixel lineup with the help of Jimmy Fallon and a host of other celebrities, both on-stage and in prerecorded videos. The entire event seemed to demonstrate that Google wants Pixel phones to be more mainstream and popular while also taking credit for its many AI innovations \u2014 and using celebrities to demonstrate them. Google\u2019s lineup of famous pitch-people seemed like a long name-drop list, including the likes of Steph Curry, Lando Norris, Alex Cooper, Giannis Antetokounmpo, Cody Rigsby, Bryson DeChambeau, Trinity Rodman, A\u2019ja Wilson, Jeremy Lin and the Jonas Brothers.<\/p>\n
(Note: Google is an advisory client of my firm, Moor Insights & Strategy, but it had no input into this article.)<\/p>\n
Milwaukee Bucks star Giannis Antetokounmpo and McLaren Formula 1 driver Lando Norris<\/p>\n
Google<\/p>\n
The whole show, which was hosted by Fallon, felt like it was more of a Fallon studio production than a regular Google Pixel event. It was clear to me that the target audience was not the usual Pixel user when the event had gone more than 20 minutes without announcing a new product. Once the product announcements were made, there was a clear emphasis on keeping details light and focusing on key features for the average consumer for each new product.<\/p>\n
Oddly, the attendees were mostly press and influencers, and I don\u2019t think that much of Google\u2019s normal target audience cared to tune in for the announcements in this new consumer-oriented format. My own view is that these events should be targeted toward the enthusiast audience, while the company\u2019s mainstream marketing and partnerships should be focused on the mainstream. Personally, I preferred the format of the Google I\/O event<\/a>, where the specific nerdy details were talked about up-front in a separate medium and then the bigger announcements for a broader audience were done during a live launch event. In any case, it seemed that a lot of press in attendance didn\u2019t really understand Google\u2019s efforts and were confused about why they were even at the event.<\/p>\n Messaging For The New Pixel Product Lineup<\/p>\n The new lineup of Pixel 10 phones, the Pixel Watch 4 and Pixel Buds 2a showed the brand\u2019s breadth of offerings in different colors and sizes. The company also talked about how it had succeeded across 10 years of Pixel phones, including with its Tensor semiconductors. Google\u2019s design language for the Pixel line remains mostly the same as last year\u2019s; I think that\u2019s a good thing because that design language is differentiated and feels premium.<\/p>\n I do think that Google\u2019s messaging around Apple\u2019s lack of delivery on AI didn\u2019t quite land effectively and would be more effective as part of a targeted ad campaign. There is also the issue of RCS \u2014 the enhanced communication protocol that improves cross-platform messaging quality with better images and read-receipts. The talk about RCS at the launch event was good, but RCS needs a strong ad campaign to support it since most people still have no idea what it is or why it matters. Google also talked about making it easier than ever to switch to a Pixel, but I think that people only worry about that friction after they\u2019ve gotten excited about a device.<\/p>\n Google executive Rick Osterloh with Jimmy Fallon<\/p>\n Google<\/p>\n Getting Down To Brass Tacks With New Pixel Phone Specs<\/p>\n At the event, Google announced exactly the products that everyone expected. For phones, this meant the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and Pixel 10 Pro Fold. These range from $799 to $1,799 and became available starting August 28. Google spread improvements across the Pixel line, first with the new Tensor G5, which Google says has a 64% faster TPU and up to a 34% faster CPU than the preceding generation. This enables it to be the first device to run Google\u2019s latest Gemini Nano on-device AI model.<\/p>\n One of the best AI tools Google demonstrated at the event was the Magic Cue feature, which fulfills a key function that users want from AI. It brings in context from your e-mail and calendar and makes it easier to respond to people\u2019s messages with pertinent and timely information, saving you time because you don\u2019t have to look up those details. Google also affirms that Magic Cue is a local feature enabled by the Tensor G5 and that the user has control over which information Magic Cue has access to \u2014 and whether the user wants it to run at all. Google also brought over Voice Translate from its Project Starline and Meet products to enable translation into another language using your own tone and accent.<\/p>\n Google\u2019s new Pixel phones, watches and earbuds in many colors<\/p>\n Google<\/p>\n The lineup also benefits from a new image signal processor inside the Tensor G5 to help with camera performance and quality, as well as enabling these to be the first phones with native C2PA content credentials<\/a>. Google claims 30 hours of battery life on the entire Pixel 10 lineup, versus 24 hours on the Pixel 9. The company has also shifted production of its chips away from Samsung, now using TSMC\u2019s 3nm process node \u2014 which should further help improve battery life and thermals. Google has chosen to carry over the Exynos 5400 5G modem from the last generation, sticking with Samsung for the modem while using Google custom silicon on the Tensor G5.<\/p>\n Google also introduced Qi2 wireless \u201cPixel Snap\u201d charging for the Pixel 10 series, which enables 15-watt charging across the board with mag-safe compatibility, as well as Qi2.2 25-watt charging for the Pixel 10 Pro XL. Google is also the first to introduce IP68 waterproofing across its entire line of phones, including the Pixel 10 Pro Fold, which is the first foldable to carry this rating.<\/p>\n