{"id":127494,"date":"2025-09-08T09:52:09","date_gmt":"2025-09-08T09:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/127494\/"},"modified":"2025-09-08T09:52:09","modified_gmt":"2025-09-08T09:52:09","slug":"mlb-brings-stubhub-on-board-in-ticketing-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/127494\/","title":{"rendered":"MLB brings StubHub on board in ticketing partnership"},"content":{"rendered":"<p>                                    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/main68be98855e3b8.jpg\" alt=\"\"\/><\/p>\n<p>                                    The partnership with StubHub is set to launch ahead of the 2026 MLB season. (Sage Zipeto\/Getty Images)<\/p>\n<p class=\"drop-cap\">Major League Baseball (MLB) has announced a new multi-year agreement with StubHub, the online ticket exchange platform.<\/p>\n<p>The deal designates the company as the league\u2019s\u00a0official direct issuance partner.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sportcal.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg\" alt=\"\"\/> Discover B2B Marketing That Performs <\/p>\n<p>\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t\t\t\tFind out more <\/a><\/p>\n<p>The partnership will enable MLB to distribute primary ticket inventory through StubHub and other authorized ticket marketplaces using StubHub&#8217;s direct issuance technology.<\/p>\n<p>The tie-up is set to launch ahead of the 2026 MLB season.<\/p>\n<p>The primary authorized ticket marketplace for MLB is\u00a0SeatGeek, which also serves as the official fan-to-fan marketplace and integrates with the MLB Ballpark app.\u00a0<\/p>\n<p>Noah Garden, MLB deputy commissioner of business and media, said:\u00a0&#8220;We are excited to use StubHub&#8217;s direct issuance technology to give fans new ways to access tickets to their favorite club&#8217;s games.<\/p>\n<p>\u201cThis partnership underscores our commitment to providing the best possible fan experience by leveraging StubHub&#8217;s data, distribution, and technology to make it easier than ever to purchase our primary tickets.&#8221;\u00a0<\/p>\n<p>Shaun Stewart, StubHub&#8217;s vice president of direct issuance, added:\u00a0&#8220;Major League Baseball has been a great long-term partner of ours, and we are excited to continue breaking new ground with our Direct Issuance technology partnership. StubHub&#8217;s data, distribution, and technology can help ensure fans can easily access the tickets they want.&#8221;<\/p>\n<p>                    <img decoding=\"async\" src=\"https:\/\/www.sportcal.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/><\/p>\n<p>\n                    Sign up for our daily news round-up!<br \/>\n                    Give your business an edge with our leading industry insights.\n                <\/p>\n","protected":false},"excerpt":{"rendered":"The partnership with StubHub is set to launch ahead of the 2026 MLB season. (Sage Zipeto\/Getty Images) Major&hellip;\n","protected":false},"author":2,"featured_media":127495,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,4034,591,85],"class_list":["post-127494","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-baseball","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/127494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=127494"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/127494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/127495"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=127494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=127494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=127494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}