{"id":128058,"date":"2025-09-08T15:37:12","date_gmt":"2025-09-08T15:37:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/128058\/"},"modified":"2025-09-08T15:37:12","modified_gmt":"2025-09-08T15:37:12","slug":"ai-washing-is-making-it-difficult-to-discern-genuine-innovation-from-hype","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/128058\/","title":{"rendered":"\u2018AI washing\u2019 is making it difficult to discern genuine innovation from hype"},"content":{"rendered":"<p>Sep 8, 2025 \u2013 4.00pm<\/p>\n<p>Gift this article<\/p>\n<p class=\"-d6475070fa5e1d14-title\" data-testid=\"Modal-title\">Subscribe to gift this article<\/p>\n<p class=\"-d6475070fa5e1d14-giftDescription -d6475070fa5e1d14-noMaxWidth\" data-testid=\"Modal-description\">Gift 5 articles to anyone you choose each month when you subscribe.<\/p>\n<p><a data-testid=\"Modal-subscribe-button\" href=\"https:\/\/subscribe.afr.com\/?promote_channel=HI_AGFT_GNL_GIFTCTA&amp;utm_source=ArticleGifting&amp;utm_medium=HouseInventory&amp;utm_campaign=General&amp;utm_content=GiftCTA\" class=\"-d6475070fa5e1d14-subscribeButton\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe now<\/a><\/p>\n<p class=\"-d6475070fa5e1d14-subscribeSubtext\">Already a subscriber? Login<\/p>\n<p>Mohit Sharma must fight the temptation to cash in on credulous executives with open wallets every day. As one of Australia\u2019s most trusted advisers on the adoption of artificial intelligence and automation capabilities, he is a regular target of technology companies eager for him to tell clients that their products are the key to entering productivity nirvana.<\/p>\n<p>Over many years, his firm Mindfields has advised companies from ANZ and Fortescue, to Australia Post and Rio Tinto on how to outsource processes, deploy automation and, lately, introduce AI. He knows he\u2019s in gold rush territory, but doesn\u2019t want to torch his reputation to make a quick buck.<\/p>\n<p>Loading&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Sep 8, 2025 \u2013 4.00pm Gift this article Subscribe to gift this article Gift 5 articles to anyone&hellip;\n","protected":false},"author":2,"featured_media":128059,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-128058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/128058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=128058"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/128058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/128059"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=128058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=128058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=128058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}