{"id":129962,"date":"2025-09-09T10:17:10","date_gmt":"2025-09-09T10:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/129962\/"},"modified":"2025-09-09T10:17:10","modified_gmt":"2025-09-09T10:17:10","slug":"design-chief-labels-ai-vehicles-sht","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/129962\/","title":{"rendered":"Design chief labels AI vehicles \u2018sh*t\u2019"},"content":{"rendered":"<p>It\u2019s a bold but predictable statement, with Mercedes-Benz\u2019s chief design officer Gorden Wagener voicing his displeasure over the constant wave of artificial intelligence-generated cars over the internet to <a href=\"https:\/\/www.jalopnik.com\/1962073\/ai-car-design-not-good-mercedes-design\/\" target=\"_blank\" rel=\"noopener nofollow\">Jalopnik<\/a>.<\/p>\n<p>A Mercedes-Benz employee for almost 30 years, Wagener was the man behind the AMG One, the SLR McLaren (with Gordon Murray), and the controversial R-Class, and currently leads the brand\u2019s design strategy.<\/p>\n<p>While the executive admits he and his team have been using AI tools, he said \u201cit doesn\u2019t create good results,\u201d and that its limitations place it largely only as a tool to create backgrounds.<\/p>\n<p>\u201cIt creates 99 per cent of shit solutions that are really ugly or weird or are not brand specific, and yeah, 1 per cent interesting stuff.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-661424\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/crop_22C0182_005.jpg\" alt=\"\" width=\"1200\" height=\"800\"  \/>Mercedes-AMG One<\/p>\n<p>According to Wagener, the \u201creal problem\u201d with AI car designs is the lack of \u201cspectacular aspect\u201d in the online concepts, with features being \u201cover-exaggerated\u201d by the programs.<\/p>\n<p>The brand\u2019s head designer also told Jalopnik it\u2019s now harder to create eye-catching cars for motor shows when those over-exaggerated traits in AI vehicles show elements which aren\u2019t possible.<\/p>\n<p>\u201cI go through Insta[gram], and it\u2019s just\u2026 another one. You get bored, you know? You just see it.<\/p>\n<p>\u201cThis AI stuff is getting really annoying.\u201d<\/p>\n<p>Earlier this year, Wagener told US outlet ABC News that AI could threaten to \u201cmake designers obsolete\u201d within the next decade.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-691806\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/2026-mercedes-benz-glc-with-eq-technology-ev-8.jpg\" alt=\"\" width=\"1980\" height=\"1320\"  \/>2026 Mercedes-GLC EV<\/p>\n<p>\u201cThat\u2019s the biggest problem \u2013 sorting out the good stuff from the bad. But you get one per cent good stuff and we keep learning. It\u2019s getting better every day.<\/p>\n<p>\u201cAI will drastically change the way we design. I think in 10 years maybe most of design will be done by AI and it will make designers obsolete.<\/p>\n<p>\u201cMy successor will be a machine and will be much cheaper than my salary.\u201d<\/p>\n<p>Other brands such as Nissan have admitted to using AI as a tool for car design, with the grille of the new Qashqai beginning as a generated piece before human designers finish it off.<\/p>\n<p>NOTE: The featured image in this article was generated by Google Gemini, and is not representative of any future Mercedes-Benz vehicles.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s a bold but predictable statement, with Mercedes-Benz\u2019s chief design officer Gorden Wagener voicing his displeasure over the&hellip;\n","protected":false},"author":2,"featured_media":129963,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-129962","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/129962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=129962"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/129962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/129963"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=129962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=129962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=129962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}