According to Sports Illustrated, boxing\u2019s biggest draw is guaranteed $220 million for the Allegiant Stadium blockbuster \u2013 a staggering claim considering Crawford has suggested publicly his purse is $15 million.<\/p>\n
![\"FILE](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/a35d5b9aea8124435d20a3441b28bb07.jpeg\")
FILE – Canelo Alvarez, left, and Terence Crawford face off during a news conference for their upcoming boxing match Friday, June 27, 2025, in Las Vegas. (AP Photo\/John Locher, File)Source: AP<\/p>\n
Certainly, money is proving no issue for the undisputed super middleweight king in fight week, having in recent days spent US$3.8 million on watches — a video of which is now doing the social media rounds.<\/p>\n
The outlay should be of little surprise to fight fans however, given Alvarez also boasts a $20 million fleet of cars — including a Bugatti Chiron, Lamborghini Aventador, Mustang 500 Eleanor, Ferrari Testarossa and Rolls Royce Ghost.<\/p>\n
Speaking with The Ring this week, Alvarez\u2019s new adviser Richard Schaefer has also given an insight into the wealth of a fighter whose empire is readying to eclipse even the likes of Floyd \u2018Money\u2019 Mayweather and Conor McGregor.<\/p>\n
Initially making his name as the architect behind Oscar de la Hoya\u2019s Golden Boy promotions, Schaefer has more recently taken up an exclusive working deal with Alvarez, and now oversees all of his business ventures.<\/p>\n
RIYADH, SAUDI ARABIA – MAY 01: Canelo Alvarez speaks to the media during a press conference ahead of his IBF, WBC and WBO World Super Middleweight titles fight against William Scull as part of the Fatal Fury City of Wolves card at Boulevard City Studio on May 01, 2025 in Riyadh, Saudi Arabia. (Photo by Richard Pelham\/Getty Images)Source: Getty Images<\/p>\n
Asked about how his work with the champion compares with De La Hoya, the adviser explains: \u201cThere are business parallels between Canelo and Oscar.<\/p>\n
\u201cBut with Oscar, we were building a business portfolio from scratch \u2026 (while) Canelo had substantial business interests by the time I got involved with him.<\/p>\n
\u201cAlso, Canelo has a different reach.<\/p>\n
\u201cHe\u2019s loved in Mexico, and the pride that he has in representing Mexico comes from the heart.<\/p>\n
\u201cCanelo now has more than 30 businesses in Mexico.<\/p>\n
\u201cHe makes more money outside the ring than he makes in it.<\/p>\n
\u201cI honestly believe that, very soon, he will be the first fighter ever whose net worth exceeds one billion dollars.\u201d<\/p>\n
Peters suffers upset loss | 01:02<\/p>\n
Undeniably, a win over Crawford Sunday will only further enhance his superstar profile, with one of America\u2019s most exciting young fighters tipping the Mexican to do exactly that.<\/p>\n
An undefeated super welterweight who was once slated to face Tim Tszyu, Ortiz Jnr (23-0) is no stranger to the power of Canelo \u2013 with the pair having sparred several rounds in recent years.<\/p>\n
And speaking with The Ring this week, he stressed Canelo\u2019s strength will be unlike anything Crawford has ever felt while racking up belts in the lower weight divisions.<\/p>\n
\u201cThere are different kinds of power (and) with Canelo, it\u2019s like an unstoppable force,\u201d Ortiz said.<\/p>\n
\u201cIt wasn\u2019t really explosive, but man, it was [expletive] heavy.<\/p>\n
\u201cHe has heavy hands.<\/p>\n
\u201cI don\u2019t say this out of bias toward Canelo, but logically, a great bigger fighter beats a great smaller fighter.\u201d<\/p>\n
Despite previously being the undisputed champion at both super lightweight and welterweight, Crawford has fought only once at super welterweight, outpointing WBA champion Israel Madrimov last August.<\/p>\n
Now, however, he is moving up another two weight divisions to face Canelo, the undisputed super middleweight king.<\/p>\n
\u201cIt\u2019s a big jump,\u201d Ortiz continued. \u201cAnd it\u2019s not like he\u2019s fighting some random dude at 168 pounds.<\/p>\n
\u201cHe\u2019s Crawford, anything can happen.<\/p>\n
\u201cBut he\u2019s at a big disadvantage size-wise, even though he almost even looks bigger than Canelo when they are standing next to each other.<\/p>\n
\u201c(But) weighing more and being a fighter at a natural weight are two different things.<\/p>\n
\u201cI think Canelo is going to win.<\/p>\n
\u201cI\u2019m not saying (Crawford) can\u2019t win the fight, but I don\u2019t think it\u2019s going to happen.\u201d<\/p>\n
Zerafa inks deal to fight Nikita Tszyu | 03:18<\/p>\n
Meanwhile, Lampley suggested Canelo would not only triumph Sunday, but likely go through the rest of his career undefeated.<\/p>\n
\u201cYou\u2019re not gonna beat Canelo until somehow over a long period of time Canelo beats himself,\u201d the broadcaster said.<\/p>\n
\u201cMy guess is he will retire without incurring another loss because it\u2019s important for him to do that.<\/p>\n
\u201cI do like him against \u2018Bud\u2019 Crawford, but I do think it\u2019s a great fight.<\/p>\n
\u201cCrawford, to me, is a latter-day Sugar Ray Robinson.<\/p>\n
\u201cHe has multiple skills of Sugar Ray — he can defend or attack, and has a deep inner mean streak that he can employ at any moment in a fight to get what he wants.\u201d<\/p>\n
Back in February, Canelo shunned a potential fight with American Jake Paul to instead sign a four-fight deal with Riyadh Season, offering huge financial rewards thanks to billionaire Saudi promoter Turki Alalshikh.<\/p>\n
It is estimated the deal is worth at least US$400 million, or over $600 million Australian.<\/p>\n
His first bout under the contract — against William Scull in May — is believed to have earned him around $120 million, with the purse for Sunday\u2019s Netflix event rumoured to be far greater again.<\/p>\n
All of which has more than a little to do with Schaefer, who made one of his first points of business to end the issues between Alvarez and His Excellency, Alalshikh.<\/p>\n
\u201cLast December,\u201d Richard said, \u201cCanelo called and asked if he could meet with me to talk about restructuring his businesses.<\/p>\n
\u201cWe\u2019d always gotten along well.<\/p>\n
\u201cOur relationship went back to when Canelo was a young man fighting for Golden Boy.<\/p>\n
\u201cSo we got together.<\/p>\n
\u201cWe talked.<\/p>\n
\u201cAnd I said I\u2019d be honoured to work with him.\u201d<\/p>\n
Former boxer ‘Aussie Joe’ Bugner dies | 00:45<\/p>\n
And as for heavyweight promoter Alalshikh?<\/p>\n
\u201cThe first thing I did for Canelo,\u201d he says, \u201cwas set up a meeting with His Excellency in London in January to iron out the differences between them.<\/p>\n
\u201cWe put together a three-fight deal within 24 hours that, later, became a four-fight deal when His Excellency added the May fight in Riyadh against William Scull.\u201d<\/p>\n
Exactly how much Crawford is set to earn in Sunday\u2019s fight remains unclear — with \u2018Bud\u2019 on record regarding a US$10 million purse, despite whispers suggesting he will earn at least five times that amount.<\/p>\n
Regardless, Canelo has gone and spent $6 million this week on wristwatches alone.<\/p>\n
In a video of his fight week shopping spree, one seller offers Canelo a US$550,000 watch before the Mexican then turns his attention to a timepiece worth almost twice that.<\/p>\n
The undisputed super middleweight king also then buys another worth US$1.4 million, joking \u201c$1.4 million on my hands\u201d.<\/p>\n
Elsewhere, Schaefer said his client could also eventually move into fight promotion.<\/p>\n
\u201cI wasn\u2019t planning to get involved on the promotional side of boxing again,\u201d Schaefer says.<\/p>\n
\u201cBut boxing is like a religion in Mexico and, right now, no one is investing in building young Mexican fighters.<\/p>\n
\u201cA Mexico-centric boxing promotional business, if it\u2019s well-run, could be enormously successful.<\/p>\n
\u201cAnd Canelo would be an excellent promoter.<\/p>\n
\u201cHe\u2019s very smart, listens and learns.<\/p>\n
\u201cWill he promote? It\u2019s possible.<\/p>\n
\u201cThere\u2019s an opportunity and a possibility, both in Mexico and the United States.<\/p>\n
\u201cWho knows what might happen in the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Canelo Alvarez had no problem dropping almost $6 million on wristwatches this week, with the Mexican\u2019s famed adviser…\n","protected":false},"author":2,"featured_media":131648,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571],"tags":[2620,2095,91236,91235,1724,64,63,689,91245,802,91240,651,957,91225,2791,91232,4736,89006,91226,33003,2057,91234,91231,91247,91227,2105,7702,11849,91237,91249,79463,91242,19052,2623,2022,91233,2184,11850,76133,40971,2627,20590,2782,2041,2067,3583,677,28130,668,701,91239,91224,14640,1314,91229,91241,53037,85,43967,91248,27487,91228,8943,5942,91246,91244,960,91250,3586,2614,91230,91243,12000,91238],"class_list":["post-131647","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boxing","tag-agence-france-presse","tag-america","tag-american-sportscaster","tag-american-terence-crawford","tag-asia","tag-au","tag-australia","tag-australia-and-new-zealand","tag-blockbuster-fight","tag-boxing","tag-boxing-superstar","tag-brisbane","tag-canelo-alvarez","tag-care-home","tag-central-america","tag-ceremonial-weigh-in","tag-conor-mcgregor","tag-david-papot","tag-disadvantage-size-wise","tag-edgar-berlanga","tag-europe","tag-exciting-young-fighters","tag-famed-adviser-tipping","tag-fight-promotion","tag-four-fight-deal","tag-getty-images-inc","tag-heavyweight-boxing","tag-heavyweight-promoter","tag-israel-madrimov","tag-jim-lampley","tag-joe-bugner","tag-john-locher","tag-jonathan-brown","tag-las-vegas","tag-london","tag-lower-weight-divisions","tag-mexico","tag-michael-zerafa","tag-middleweight-champion","tag-net-worth","tag-nevada","tag-news-conference","tag-nick-walshaw","tag-north-america","tag-northern-america","tag-northern-europe","tag-oceania","tag-oscar-de-la-hoya","tag-press-conference","tag-queensland","tag-random-dude","tag-richard-schaefer","tag-saudi-arabia","tag-social-media","tag-social-media-posts","tag-social-media-rounds","tag-spending-spree","tag-sports","tag-sports-illustrated","tag-substantial-business-interests","tag-sugar-ray-robinson","tag-super-middleweight-king","tag-super-welterweight","tag-tim-tszyu","tag-timepiece-worth","tag-titles-fight","tag-turki-alalshikh","tag-undisputed-super","tag-united-kingdom","tag-united-states-of-america","tag-unstoppable-force","tag-weight-divisions","tag-western-asia","tag-young-mexican-fighters"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/131647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=131647"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/131647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/131648"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=131647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=131647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=131647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}