reported in June that Audi was on the verge<\/a> of striking a deal with Adidas.<\/p>\nGernot D\u00f6llner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG: \u201cadidas and Audi have decades of collaboration in top-level sports \u2013 built on shared values and the desire to inspire through performance.<\/p>\n
\u201cOur partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands.<\/p>\n
\u201cThe upcoming adidas collection will be characterized by clarity and precision, just like Audi\u2019s new design philosophy.<\/p>\n
\u201cThe fact that we are shaping our brand\u2019s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration.\u201d<\/p>\n
Bj\u00f8rn Gulden, the Adidas chief executive, added: \u201cWe are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport.<\/p>\n
\u201cBringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport.<\/p>\n
\u201cAs part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track.<\/p>\n
\u201cWe are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!\u201d<\/p>\n
Jonathan Wheatley, the team principal of the future Audi F1 team, said \u201cThis partnership brings together two iconic brands \u2013 the four rings and the three stripes \u2013 on a global stage and it represents a bold step forward in our journey to the grid as the Audi F1 Team.<\/p>\n
\u201cWith adidas, we\u2019re equipping our people with elite technical sporting gear that enhances performance where it matters most.<\/p>\n
\u201cBeyond racing, we share a commitment to making an impact off the track through innovation, style and a relentless pursuit of excellence.<\/p>\n
\u201cTogether, we will create bold brand activations and groundbreaking experiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Audi F1 team has confirmed Adidas as its official apparel partner on a \u2018multi-year partnership\u2019 from the…\n","protected":false},"author":2,"featured_media":132395,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,818,7982,44,85],"class_list":{"0":"post-132394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-au","9":"tag-australia","10":"tag-f1","11":"tag-formula-1","12":"tag-formula1","13":"tag-home-page","14":"tag-kick-sauber","15":"tag-news","16":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/132394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=132394"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/132394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/132395"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=132394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=132394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=132394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}