The Women\u2019s Rugby World Cup is proving a major hit with digital audiences, with BBC Sport content racking up over\u00a020 million\u00a0views on social media alone, cementing the tournament as another breakout moment for women\u2019s sport this summer.\u00a0<\/p>\n
From viral videos and powerful storytelling to live coverage and explainers, fans across the UK are engaging with the women\u2019s tournament like never before.\u00a0<\/p>\n
Social media highlights: moments that moved millions<\/p>\n
Some of the most-watched social clips (combined figures across BBC Sport TikTok, Instagram, Facebook and X) include:<\/p>\n
\u00a0Record engagement across BBC platforms<\/p>\n
BBC Sport website and app: Rugby Union content has driven a massive\u00a054.2 million\u00a0page views, with\u00a02.2 million\u00a0views on live pages alone. Alex Kay-Jelski, Director of BBC Sport,\u00a0says: \u201cThe response to the Women\u2019s Rugby World Cup so far has been phenomenal. These figures reflect not only the growing appetite for the women\u2019s game, but also the impact of our commitment to telling these stories in fresh, creative and digitally accessible ways.\u00a0<\/p>\n From viral clips to live coverage across TV, iPlayer, radio and social media, we\u2019re reaching audiences wherever they are and bringing them closer to the action than ever before. With the quarterfinals approaching, we\u2019re excited to keep building on this momentum and showcase the athletes, stories and moments that truly capture the spirit of the tournament.\u201d<\/p>\n Women\u2019s Rugby World Cup 2025 TV Schedule<\/p>\n","protected":false},"excerpt":{"rendered":"The Women\u2019s Rugby World Cup is proving a major hit with digital audiences, with BBC Sport content racking…\n","protected":false},"author":2,"featured_media":84521,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,760,85],"class_list":["post-132493","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/132493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=132493"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/132493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/84521"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=132493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=132493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=132493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEngland v USA: This key match generated\u00a0757,000\u00a0live page views by itself.
\nBBC iPlayer and Sport app: A combined\u00a05.8 million\u00a0streams so far,\u00a01.7 million\u00a0streams of which were non-linear matches with\u00a0200k\u00a0for France v South Africa alone showing strong appetite for on-demand viewing.\u00a0\u00a0
\nTV reach: The tournament has reached\u00a07.1 million\u00a0viewers on BBC TV during the opening stages.
\nBBC Radio 5 Live: Nearly 700,000 views of clips from the brand-new women\u2019s rugby podcast\u00a0Barely Rugby<\/a>\u00a0across social media platforms<\/p>\n