{"id":133704,"date":"2025-09-10T21:26:16","date_gmt":"2025-09-10T21:26:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/133704\/"},"modified":"2025-09-10T21:26:16","modified_gmt":"2025-09-10T21:26:16","slug":"ford-markets-new-electric-ute-to-farmers-but-diesel-expected-to-remain-top-choice","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/133704\/","title":{"rendered":"Ford markets new electric ute to farmers but diesel expected to remain top choice"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">Electric vehicles are fast finding their place on Australian roads but it is still rare to see them as larger farm vehicles.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The latest data from the Australian Automobile Association shows 28 per cent of new vehicles sold in Australia are battery, plug-in hybrid or hybrid cars.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">That number is estimated to be much lower on farms where diesel remains the top choice for vehicle power, grunt and reliability.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">But the arrival of the new Ford F150 Lightning fully electric ute in Australia has turned heads with its longer range and bigger towing capacity.<\/p>\n<p><img decoding=\"async\" alt=\"A close up of the word 'Lightning' on the side of a white electric utility\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/ff12c504629200bc29363843db452b09\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The Ford F150 Lightning is being promoted as the first electric ute that farmers will want to use. (ABC Rural: Warwick Long)<\/p>\n<p>Electrification of Aussie farms<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The slow shift to electric farm equipment started with tools, then <a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/rural\/2022-06-05\/electric-vehicles-side-by-side-farm-inputs-environment\/101121922\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/101121922\" rel=\"nofollow noopener\" target=\"_blank\">electric side by side vehicles<\/a>.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The <a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/rural\/2023-03-01\/electric-ute-by-chinese-manufacturer-ldv-on-sale-in-australia\/102031632\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/102031632\" rel=\"nofollow noopener\" target=\"_blank\">first electric ute, by Chinese manufacturer LDV, arrived in Australia in early 2023<\/a>, but it fell short of meeting the needs of most farmers.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The dual cab, two-wheel drive had a 330-kilometre range and a 1 tonne towing capacity.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The new Ford electric ute has been labelled a &#8220;game changer&#8221; by a farmer, with 550 kilometres of range on one charge and a towing capacity of 4.5 tonnes.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">It also comes with a hefty price tag of $170,000.<\/p>\n<p><img decoding=\"async\" alt=\"The front grill of an electric ute.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/a7bea75c071b4ea8872ce765631b32c2\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Farmers have expressed interest in the new electric ute. (ABC Rural: Warwick Long)<\/p>\n<p>What do farmers need?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Research engineer with the Kondinin Group Ben White said farmers needed to have confidence an electric ute would replace what they used now.<\/p>\n<p>&#8220;Any Australian farmer that&#8217;s looking at an EV will say, &#8216;Is it like for like? Does it do what my existing diesel ute can do?'&#8221;  Mr White said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We need to make sure we&#8217;ve got sufficient range before we either need to refuel or recharge it and we need to be able to tow or carry an equivalent load.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr White said the new ute with the increased capacity was an &#8220;exciting&#8221; development and would be &#8220;pretty interesting to watch&#8221;.<\/p>\n<p><img decoding=\"async\" alt=\"A man in a navy open collared shirt stands smiling in front of a large red machine\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/34029ff1e498f4f23f19dd3c3acd71f0\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Ben White says the increased capacity of the new Ford electric ute will suit farmers. (Supplied: Kondinin Group)<\/p>\n<p>EV investment pays off for some<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Marcus James is no stranger to electric vehicles.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The beef and sheep farmer from Tasmania already has an electric side-by-side for moving animals and a personal EV.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We went to solar for our irrigation \u2026 and that&#8217;s led us to say, &#8216;How can we utilise that power we&#8217;re not using?'&#8221; he said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr James went for a test drive in the new Ford electric ute at the recent Farmers for Climate Action, Farming Forever Summit in Canberra.<\/p>\n<p><img decoding=\"async\" alt=\"A man stands next to a white electric ute\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/304ceff3a40c84e01424e791ecfc31f6\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Marcus James is keen to be able to use an electric ute on his farm in Tasmania. (ABC Rural: Warwick Long)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It&#8217;s really quiet, it&#8217;s a nice atmosphere to be in,&#8221; he said.<\/p>\n<p>&#8220;It&#8217;s big, but on the farm you need a big truck to get the job done.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">He said he could see the economic benefits of the investment.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;If you look at the energy use that we do and we can get from our solar set-up, I think it pays for itself over time,&#8221; he said.<\/p>\n<p><img decoding=\"async\" alt=\"Susan Findlay Tickner\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/8316c158f88d5fc4c98da7e13408ec53\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Susan Findlay Tickner says the new electric ute is a &#8220;game changer&#8221;. (Supplied)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Victorian farmer Susan Findlay Tickner was also interested in the new electric ute.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It&#8217;s great to see a ute in that form. I&#8217;ve only ever driven one electric vehicle before and it&#8217;s very responsive,&#8221; Ms Findlay Tickner said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;This ute has got a 550km range, which is a bit of a game changer for us because it does mean we can drive from our home to the city without having to charge it halfway.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I think there&#8217;s going to be few farmers driving them around.&#8221;<\/p>\n<p>Uptake of EV utes to take &#8216;some time&#8217;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr White said EV technology was changing rapidly and more options would be on the market in the future.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Battery technology continues to improve and it needs to, they&#8217;re pretty heavy things,&#8221; he said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Having some developments in that area will probably see things propel at a greater speed as well.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The research engineer said although the Ford ute was &#8220;impressive&#8221; he was not expecting a big take-up by farmers.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There&#8217;ll be certainly circumstances where it will fit the brief and people might go down that path,&#8221; Mr White said.<\/p>\n<p>&#8220;[But] I think the majority of utes parked at a field days, for example, for some time to come will still be diesel utes.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Electric vehicles are fast finding their place on Australian roads but it is still rare to see them&hellip;\n","protected":false},"author":2,"featured_media":133705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99,17046,11214,92411,92410,92409,92408,92407,92413,92412],"class_list":["post-133704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business","tag-electric-ute","tag-electric-vehicles","tag-ev-power","tag-ev-range","tag-ev-ute","tag-farm-evs","tag-farm-vehicles","tag-ford-f150-lightning","tag-lvd"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/133704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=133704"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/133704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/133705"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=133704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=133704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=133704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}