{"id":135594,"date":"2025-09-11T16:15:08","date_gmt":"2025-09-11T16:15:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/135594\/"},"modified":"2025-09-11T16:15:08","modified_gmt":"2025-09-11T16:15:08","slug":"apple-has-created-the-thinnest-smart-phone-ever-but-will-australians-upgrade-for-1800","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/135594\/","title":{"rendered":"Apple has created the thinnest smart phone ever. But will Australians upgrade for $1800?"},"content":{"rendered":"<p class=\"css-9czhig-StyledParagraph e4e0a020\">Apple\u2019s new iPhone is thinner, lighter and lasts longer than previous models. But the $1799 cost of the iPhone Air may be too high for many Australians to upgrade, an expert says.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">The thinnest iPhone ever is 2.2 millimetres thinner and rounder than last year\u2019s iPhone 16 &#8212; a style said to be a retro chic and reminiscent of the first iPhones from 2007.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">At only 5.6mm thick, it weighs less than a carton of cigarettes. But the starting price of $1,799 is a potentially off-putting factor among many consumers still gloomy about the economy.<\/p>\n<p class=\"css-3mk41m-StyledText eze0guv9\">Sign up to The Nightly&#8217;s newsletters.<\/p>\n<p class=\"css-1r9pdr5-StyledSubText eze0guv8\">Get the first look at the digital newspaper, curated daily stories and breaking headlines delivered to your inbox.<\/p>\n<p>By continuing you agree to our <a href=\"https:\/\/thenightly.com.au\/subscription-terms\" rel=\"nofollow noopener\" target=\"_blank\">Terms<\/a> and <a href=\"https:\/\/www.sevenwestmedia.com.au\/privacy-policies\/privacy\" target=\"_blank\" rel=\"nofollow noopener\">Privacy Policy<\/a>.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">Apple and the big telcos Telstra and Optus will take online orders from Friday, a week before they arrive in stores.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">Economist Nicki Hutley warned consumers may be reluctant to switch to a new model that offers few new features. While inflation has moderated, she said consumers still saw little point upgrading to a new iPhone with only a minor change in new features compared with previous upgrades that offered much more powerful cameras.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cI\u2019m a bit of an old fart,\u201d she told The Nightly. \u201cI use my phone until it stops working but I think a lot of younger people have this expectation that you just upgrade to the next thing but I don\u2019t think they feel the same way as they might have done five years ago.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cWhen you\u2019ve got a lot more change between models. You went from a six-megapixel camera to a 12 megapixel camera whereas now it\u2019s marginal differences so why spend all that money?\u201d<\/p>\n<p>iPhone 17<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">Apple also unveiled the iPhone 17 and 17 Pro Max at an event in the Californian city of Cupertino early Wednesday Australian time. Early reviewers raved about the phones\u2019 bold new colours and the fact the three cameras are lined up across the back of the phone instead of in the top left corner.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">The Verge website noted the iPhone 17s were very light. \u2018The profile is as slim as it looks in photos, and it has more rounded edges reminiscent of previous iPhone designs,\u2019 it said.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">Tech Radar went further and described the iPhone 17 as a bigger evolution than many realised.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cI don\u2019t think I fully comprehended just how radical a redesign and refashioning of <a class=\"css-hwy1qg-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.techradar.com\/au\/tag\/apple\">Apple<\/a>\u2019s flagship handset, the iPhone 17 Pro (and 17 Pro Max), would be until I held one in my hand.\u201d<\/p>\n<p>Local non-buyers<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">With Australian pre-orders just two days away, customers at Apple\u2019s George Street store in Sydney were reluctant to upgrade to the new Air model.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">Sales rep Bobby Affridi, 38, is sticking with his four-year-old iPhone 13. \u201cThat\u2019s a bit of a scandal though &#8211; $1400 and that\u2019s also a payment plan on top of that as well,\u201d he told The Nightly.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cFirstly, the cost, but secondly, my phone\u2019s actually serving me very well so if it ain\u2019t broke don\u2019t try to fix it, right? I don\u2019t know how slimmer they can actually get fitting all that technology in.\u201d<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">A retired Sydney woman visiting the Apple store, was another tough prospect, considering her iPhone 16 is less than a year old.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cI believe in saving the planet and I\u2019ve got a perfectly good iPhone 16 &#8211; why would I buy a 17? Waste of money,\u201d she said. \u201cFourteen-hundred is a lot of money and I don\u2019t need the thin phone. I\u2019ve got a very good phone right now.\u201d<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">Apple stores are traditionally the site of long queues when a new iPhone is released.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">With the iPhone 17 competing with Samsung\u2019s Galaxy S25 Edge, a younger woman was reluctant to switch to Apple.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cI like Samsung,\u201d she said.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">A retired Sydney IT technician described the iPhone 17 price as \u201coutrageous\u201d.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cI can get an Android for half the price; an Android is easier to use,\u201d he said.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cThat\u2019s the main problem with Apple &#8211; you have to use Apple products; we\u2019ve just been told about an Apple card and we have to do everything but give blood in order to use it.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">\u201cThey\u2019re ought to frigging have a rethink about the whole thing.\u201d<\/p>\n<p>Cautious consumers<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">Despite low unemployment, and booming share and property markets, consumers are more pessimistic than optimistic. The latest Westpac-Melbourne Institute consumer sentiment survey for September was at 95.4, which is below the 100 point level signifying sunshine instead of gloom.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">Asked if Australians feel now is the time to buy a major household item, the score of 98.2 indicated more negative than positive responses.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">The Reserve Bank\u2019s three rate cuts since February are yet to encourage consumers to buy something they don\u2019t need right now.<\/p>\n<p class=\"css-9czhig-StyledParagraph e4e0a020\">The 30-day interbank futures market doesn\u2019t see the RBA cutting rates again until November 4, following the release of September quarter inflation data.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u2019s new iPhone is thinner, lighter and lasts longer than previous models. But the $1799 cost of the&hellip;\n","protected":false},"author":2,"featured_media":135595,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[64,63,99,203,6213,105],"class_list":["post-135594","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-au","tag-australia","tag-business","tag-mobile","tag-society","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/135594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=135594"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/135594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/135595"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=135594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=135594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=135594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}