{"id":137438,"date":"2025-09-12T10:05:13","date_gmt":"2025-09-12T10:05:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/137438\/"},"modified":"2025-09-12T10:05:13","modified_gmt":"2025-09-12T10:05:13","slug":"australian-first-deal-sees-rocket-bring-openai-tools-to-business","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/137438\/","title":{"rendered":"Australian-first deal sees Rocket bring OpenAI tools to business"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Full-service digital agency Rocket has penned an Australian-first partnership with OpenAI, which it says will help small businesses get the most out of emerging artificial technology.<\/p>\n<p class=\"wp-block-paragraph\">Rocket on Wednesday announced its status as an OpenAI Services Partner, becoming one of the few third-party specialists worldwide given OpenAI\u2019s official stamp of approval.<\/p>\n<p>\n\t\tRelated Article Block Placeholder<\/p>\n<p>\t\t\tArticle ID: 168217\n\t<\/p>\n<p>\t\t\t\t\t\t<a href=\"https:\/\/www.smartcompany.com.au\/business-advice\/artificial-intelligence-impact\/\" class=\"\" target=\"_self\" title=\"\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t<img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"300\" height=\"147\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/AI.jpg\" class=\"aspect-video object-cover h-auto w-[141px] md:w-[216px]\" alt=\"Expert warns artificial intelligence will have a \u201chuge impact\u201d on small businesses \u2014 but won\u2019t take your job just yet\"  \/>\t\t\t<\/a><\/p>\n<p class=\"wp-block-paragraph\">The firm, which already offers SEO, pay-per-click, paid social, and creative services, says it will help business clients make the most of their paid ChatGPT accounts.<\/p>\n<p class=\"wp-block-paragraph\">That includes developing AI \u2018interns\u2019, automations capable of handling customer-facing inquiries, AI-powered marketing tools, and the backend data management systems required for those bespoke services, according to Rocket.<\/p>\n<p class=\"wp-block-paragraph\">Rocket co-founder James Lawrence said it could help businesses find OpenAI-powered solutions without the guesswork.<\/p>\n<p>\tSmarter business news. Straight to your inbox.<\/p>\n<p>\n                            For startup founders, small businesses and leaders. Build sharper instincts and better strategy by learning from Australia\u2019s smartest business minds. Sign up for free.                        <\/p>\n<p>By continuing, you agree to our <a href=\"https:\/\/www.smartcompany.com.au\/terms-conditions\/\" target=\"_blank\" rel=\"noopener nofollow\">Terms &amp; Conditions<\/a> and <a href=\"https:\/\/www.smartcompany.com.au\/privacy-policy\/\" target=\"_blank\" rel=\"noopener nofollow\">Privacy Policy<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe speed of change is rapid and business owners are left feeling overwhelmed,\u201d Lawrence told SmartCompany.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe technology moves fast, advice online is often conflicting, and many off-the-shelf tools don\u2019t fit the realities of running a small business.\u201d<\/p>\n<p class=\"wp-block-paragraph\">With chatbot queries challenging traditional search engine lookups, and <a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/atlassian-browser-company-acquisition-arc-dia-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AI-powered browsers<\/a> entering the market, Lawrence said small businesses should also consider their visibility to AI search tools.<\/p>\n<p>\n\t\tRelated Article Block Placeholder<\/p>\n<p>\t\t\tArticle ID: 319698\n\t<\/p>\n<p>\t\t\t\t\t\t<a href=\"https:\/\/www.smartcompany.com.au\/artificial-intelligence\/ai-browser-wars-openai-perplexity-challenge-google-search\/\" class=\"\" target=\"_self\" title=\"\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/09\/Copy-of-SCM-ed-image-1920x1080-10.png\" class=\"aspect-video object-cover h-auto w-[141px] md:w-[216px]\" alt=\"Neural Notes: OpenAI and Perplexity go after Google Chrome, Safari\"  \/>\t\t\t<\/a><\/p>\n<p class=\"wp-block-paragraph\">\u201cChatGPT was the fastest-growing platform in history,\u201d Lawrence said, citing its growth to 100 million users in the two months after its public launch in 2023.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIn Australia, it is the third most searched website and many Australians now use it as their main search tool,\u201d he continued.<\/p>\n<p class=\"wp-block-paragraph\">And after years of working with clients to boost their search engine rankings, Lawrence said Rocket wants to help Australian small businesses build their profile through AI-generated results.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIncreasingly, buyer journeys start in AI search rather than traditional search engines,\u201d he said.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThat means small businesses need to think about how their brand is represented in generative answers, not just on Google.\u201d<\/p>\n<p class=\"wp-block-paragraph\">News of Rocket\u2019s partnership arrives as OpenAI seeks to establish an Australian office, and petitions the federal government to provide tax incentives to businesses adopting AI.  <\/p>\n","protected":false},"excerpt":{"rendered":"Full-service digital agency Rocket has penned an Australian-first partnership with OpenAI, which it says will help small businesses&hellip;\n","protected":false},"author":2,"featured_media":137439,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,5044,22924,105],"class_list":{"0":"post-137438","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-openai","14":"tag-rocket","15":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/137438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=137438"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/137438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/137439"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=137438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=137438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=137438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}