Major League Baseball is looking to shake up its media rights lineup card, and the new partners on the bases could play big roles in driving home more revenue.<\/p>\n
On Aug. 21, The Athletic reported that MLB and ESPN\u2014who agreed earlier this year to opt out of their previous rights deal<\/a> with three years left to go\u2014were near an agreement<\/a> to bring MLB.TV<\/a> into ESPN\u2019s new streaming app and give the network exclusive digital rights to out-of-market regular-season games (as well as in-market games for five clubs). The same day, the Wall Street Journal revealed<\/a> that NBCUniversal is deep in talks with MLB to show Sunday night games on NBC and stream other matchups on Peacock as part of a three-year deal that would bring in $200 million annually.<\/p>\n","protected":false},"excerpt":{"rendered":"Major League Baseball is looking to shake up its media rights lineup card, and the new partners on…\n","protected":false},"author":2,"featured_media":137497,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,38986,591,11603,85,94571],"class_list":["post-137496","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-media-news","tag-mlb","tag-premium","tag-sports","tag-sports-marketing-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/137496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=137496"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/137496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/137497"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=137496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=137496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=137496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}