{"id":14617,"date":"2025-07-22T23:52:08","date_gmt":"2025-07-22T23:52:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/14617\/"},"modified":"2025-07-22T23:52:08","modified_gmt":"2025-07-22T23:52:08","slug":"ozzy-osbourne-went-from-aging-rocker-to-reality-tv-star-rebranding-himself-for-a-younger-generation","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/14617\/","title":{"rendered":"Ozzy Osbourne went from aging rocker to reality TV star, rebranding himself for a younger generation"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">There were a few times, back in the 2000s, where I would watch Ozzy Osbourne&#8217;s reality TV series The Osbournes and think, wait a second.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Is he definitely alive?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">He&#8217;d mumble, stare blankly, bump into things. He was the show&#8217;s punchline.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Can I get a quick welfare check? Sharon?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The Osbournes set Ozzy&#8217;s public image for a younger generation: the aging rocker whose penchant for drugs and booze had left its mark.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Because Ozzy&#8217;s whole persona was cheating death, it&#8217;s weird to know that he is, in the end, just like the rest of us: mortal.<\/p>\n<p class=\"paragraph_paragraph__iYReA\"><a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2025-07-23\/ozzy-osbourne-dies\/104766804\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/104766804\" rel=\"nofollow noopener\" target=\"_blank\">Read more: Heavy metal pioneer Ozzy Osbourne dies aged 76, weeks after farewell gig<\/a><\/p>\n<p>Before the Kardashians, there were the Osbournes<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The Osbournes was based in reality but it exaggerated what took place to make it more funny, according to Jeff Stilson, a former late-night comedy writer who worked as a co-executive producer on the show.<\/p>\n<p><a href=\"https:\/\/www.abc.net.au\/news\/2025-07-23\/ozzy-osbourne-dies\/104766804\" data-component=\"FullBleedLink\" class=\"RelatedCard_link__rsgR9 FullBleedLink_root__lTw_U interactive_focusContext__yRhc_ interactive_defaults__AKxUU FullBleedLink_showVisited__g3Xvz\" rel=\"nofollow noopener\" target=\"_blank\">Ozzy Osbourne dies aged 76<\/a><\/p>\n<p class=\"Typography_base__sj2RP RelatedCard_synopsis__cFwMW Typography_sizeMobile14__u7TGe Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Described as one of the founders of heavy metal music, John Michael Osbourne was known for his incredible voice and charisma.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We are often compared to Survivor and Big Brother, but we are not like those shows,&#8221; he told RN Breakfast in 2002.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;That&#8217;s the family, but for every 500 minutes of footage that we shoot, we use one minute.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We are a comedy \u2026 We are structuring our show so it feels more like a sitcom.&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"Ozzy, standing and smiling, spreads his arms in front of a gothic red background and elaborate armchairs.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/c3dc4fec1fab17cdb4deb1f6e01f7b89\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Ozzy Osbourne with his kids, Jack and Kellie, who starred alongside him in The Osbournes. (Reuters: Alessia Pierdomenico\/file)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The show \u2014 a hit for Network Ten at the time \u2014 was an early version of a format that would become hugely popular in the following years.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">This kind of not-quite-reality TV, filmed inside a family unit and heavily edited, became the format for the various Housewives seasons and Keeping Up With The Kardashians, among others.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">And just like the Kardashians used their TV show to grow their brand and sell their own merchandise, The Osbournes helped Ozzy and his family re-energise the singer&#8217;s celebrity for a younger generation unfamiliar with Black Sabbath.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We broadened our audience by millions,&#8221; he said in 2002.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The series went on to win an Emmy for outstanding reality program that year.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">In the show, Ozzy would swear and argue and complain, but his manner was always tinged with innocence.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The Prince of Darkness ultimately seemed like a good husband and father.<\/p>\n<p>A classic rock &#8216;n&#8217; roll frontman<\/p>\n<p class=\"paragraph_paragraph__iYReA\">What&#8217;s interesting about that later-in-life view of Ozzy was that it supplanted the idea of Ozzy the musician.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The Birmingham-born untrained singer had a voice that fit the glam rock genre he grew up in. It was theatrical, like he was the evil character in a Broadway production.<\/p>\n<p><img decoding=\"async\" alt=\"Ozzy Osbourne with long hair sits next to his bandmates as a reporter holds a microphone to his face\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/1753228328_441_2d755700efbb708d60edd55a972861d3\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Ozzy Osbourne during a press conference in Australia in 1973. (ABC)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">First with Black Sabbath and later as a solo artist, Ozzy was a rock &#8216;n&#8217; roll frontman at a time when the rock &#8216;n&#8217; roll frontman was a must.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Every long-haired, tight-panted rock act worth their elaborate rider \u2014 Led Zeppelin, Iron Maiden, Alice Cooper \u2014 had a point man (and it was always a man) whose job was as much to throw around his sex appeal as hold a note.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">But where Zeppelin&#8217;s Robert Plant stood out for his tenor, Ozzy had not just a great voice but character and a backstory.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">This was the working-class troublemaker who got kicked out of Black Sabbath for being a drug addict \u2014 quite a feat \u2014 and who famously bit the head off a dead bat.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">His pop cultural cache was off the charts.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">He found his way onto The Simpsons, Wayne&#8217;s World and elsewhere. Late in life, as it was revealed he was battling Parkinson&#8217;s, he collaborated with Post Malone, a legend among people under 25.<\/p>\n<p>The two Ozzys<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Which version of Ozzy will prevail?<\/p>\n<p><img decoding=\"async\" alt=\"The four members of Black Sabbath (l-r: Tommy Iommi, Ozzy Osbourne, Bill Ward, Geezer Butler) stand looking at the camera\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/03d2a2a0da47d8d4371d01a90d9ee8ae\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Black Sabbath were pioneers of hard rock. (Wikipedia Commons)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The menacing singer of a pioneering hard rock band who commanded huge crowds across a decades-long career?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Or the big, befuddled family man, roaming around his mansion swearing at his dogs for shitting on the carpet?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The answer is both.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">We all contain multitudes, and this dichotomy was Ozzy&#8217;s.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">He&#8217;ll be remembered differently by several different generations, and that&#8217;s almost the definition of a pop cultural icon.<\/p>\n","protected":false},"excerpt":{"rendered":"There were a few times, back in the 2000s, where I would watch Ozzy Osbourne&#8217;s reality TV series&hellip;\n","protected":false},"author":2,"featured_media":14618,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134,16027,6815,11252,15580,15581],"class_list":{"0":"post-14617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-au","9":"tag-australia","10":"tag-celebrities","11":"tag-entertainment","12":"tag-ozzy","13":"tag-ozzy-osbourne","14":"tag-reality-tv","15":"tag-sharon-osbourne","16":"tag-the-osbournes"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/14617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=14617"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/14617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/14618"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=14617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=14617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=14617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}