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Today, Oxford Economics published a new report measuring the number of jobs benefited by TikTok. Over the last seven years, TikTok has become an indispensable platform for businesses all across the country, with 7.5 million businesses on the platform employing more than 28 million workers.<\/p>\n
Specifically, Oxford Economics found that 4.7 million US jobs benefit from utilizing TikTok. This includes:<\/p>\n
More than 3.1 million jobs directly using TikTok in their work either by creating content for the platform or managing their accountsOver 1.6 million workers indirectly benefiting from TikTok in areas like lead generation for sales teams, customer engagement for marketing, or product teams examining user feedback on the platform.![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/1dbdb2fd48aa23d70b0d183bbfbf3a16.jpeg\")
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The report also studied how TikTok\u2019s unique features enable businesses to create authentic and engaging content that enables them to build wealth on their own terms. Almost three-quarters (74%) of businesses reported that TikTok allowed them to scale their operations, a fact that was true for both small and large businesses.<\/p>\n
\u201cTikTok\u2019s impact on the US economy continues to expand, with millions of small and mid-sized businesses using the platform to reach new customers, increase engagement, and create jobs,\u201d said Blake Chandlee, President of Global Business Solutions at TikTok. \u201cThe latest Oxford Economics report underscores this growing influence, estimating that 28 million people are employed by businesses that leverage TikTok\u2019s features. The platform isn\u2019t just a tool for brand awareness\u2014it\u2019s a catalyst for real economic opportunity, fueling job growth and innovation across the country.”<\/p>\n
According to Laurence Wilse-Samson, Lead Economist at Oxford Economics, \u201cthe survey findings and an analysis of TikTok’s business account data suggest that millions of people in US businesses are either directly using the app as part of their jobs or benefit from the leads and opportunities it creates.\u201d<\/p>\n
This newest report from Oxford builds upon a 2024 report <\/a>which estimated the economic contribution of SMBs using TikTok. In that report, Oxford focused solely on small and mid sized businesses (SMBs), estimating that SMB use of TikTok contributed $24 billion to the U.S. GDP and supported 224,000 jobs across the supply chain. The jobs number in the initial report excluded contributions from large businesses and also only counted jobs that were fully supported by SMB\u2019s activity on TikTok. In this new Oxford report, the analysis focused on the total number of people using – or benefiting from – the platform in a job context, resulting in an estimated 4.7 million jobs.<\/p>\n Oxford Economics conducted a 1,000-respondent survey to better understand how U.S. businesses and workers engage with and benefit from TikTok in the United States, including all 50 states, the District of Columbia, and Puerto Rico. The survey was fielded from December 2024 through January 2025. To participate in the survey, businesses had to have a TikTok account for business use. The findings are also based on TikTok’s proprietary business account data and business population estimates from the U.S. Census Bureau.<\/p>\n For small business owners like Vanessa Barreat, TikTok has been transformational.<\/p>\n \u201cWe started in September 2016 with nothing but a small food stand in a local flea market\u2014just me, my husband, and two employees,\u201d said Vanessa Barreat, owner of La Vecindad<\/a> in Las Vegas, Nevada. \u201cToday, we have 60 employees, two locations, and a thriving community of customers who found us through TikTok. Dozens of families now rely on La Vecindad, and we can even send our children to college\u2014something we once only dreamed of.\u201d<\/p>\n That impact extends to businesses of all sizes and industries.<\/p>\n “TikTok was one of the major factors that helped us triple our business,” said Alex Bellman, chief operating officer of Bellman Jewelers<\/a> in Manchester, New Hampshire. “Because of TikTok, we had to hire eight new employees and are now opening a second location in Boston. Without this platform, we\u2019d have to spend tens of thousands of dollars just to try to compete with larger brands. It\u2019s helped level the playing field for small businesses like ours.”<\/p>\n TikTok\u2019s economic reach goes even further. Not included in the analysis are the impacts of millions of other users generating content, many of whom may not have a business account, but who use the platform to support their personal brands, generate income, and build careers\u2014whether through independent artistry, entrepreneurship, or content monetization. TikTok continues to be a driving force for economic empowerment, providing opportunities for businesses and individuals alike to thrive in the digital economy.<\/p>\n Click here<\/a> to review the full report and here<\/a> to view estimates for all 50 states, DC and Puerto Rico.<\/p>\n