{"id":147315,"date":"2025-09-16T11:46:18","date_gmt":"2025-09-16T11:46:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/147315\/"},"modified":"2025-09-16T11:46:18","modified_gmt":"2025-09-16T11:46:18","slug":"cumulus-designed-chocolate-experience-envisioned-for-hobarts-cadbury-factory-site","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/147315\/","title":{"rendered":"Cumulus-designed \u2018chocolate experience\u2019 envisioned for Hobart\u2019s Cadbury factory site"},"content":{"rendered":"

Designs have been unveiled for a $150 million revitalisation of the Cadbury Chocolate Factory site in Claremont, Hobart, which would see the factory\u2019s waterfront parklands transformed into a \u201cchocolate experience.\u201d<\/p>\n

According to a media communique, the vision from tourism entrepreneur Simon Currant and Associates is to \u201ccombine wonder, indulgence and Tasmania\u2019s rich provenance into a global benchmark attraction \u2013 a celebration of chocolate on a scale never before seen.\u201d<\/p>\n

Together with Art Processors \u2013 an experience design enterprise from David Walsh, founder of the Museum of Old and New Art (MONA) \u2013 Tasmanian architecture firm Cumulus Studio has shaped the creative direction of the project.<\/p>\n

\"Together<\/p>\n

View gallery<\/p>\n

The communique notes that their \u201cdesign takes cues from the adjacent Cadbury Factory, reimagining its pipes, machines and conveyor belts into a hyperreal chocolate world.\u201d<\/p>\n

Centred around the factory-like \u201cchocolate central\u201d space, the project is set to feature a masterclass space, chocolate emporium and chocolate lounge.<\/p>\n

According to the communique, visitors will be able to journey through an \u201cimmersive chocolate tour\u201d designed to \u201ccelebrate Tasmania\u2019s past, present and future\u201d and bring \u201cCadbury\u2019s 100-year Tasmanian heritage to life.\u201d<\/p>\n

The tour will include a cacao forest, a chocolate lab, a taste kitchen,a factory control space and a build-your-own bar, among other experience-oriented spaces.<\/p>\n

\"The<\/p>\n

View gallery<\/p>\n

Founding principal of Art Processors Tony Holzner said that the project is \u201cbuilt on curiosity, invention and joy\u201d and \u201can active sensorial experience that brings the wonder of chocolate to life, inspiring discovery and connection through generosity and hands-on fun for all ages.\u201d<\/p>\n

Director at Cumulus Studio Peter Walker added that the design \u201cis an architectural embodiment of chocolate itself \u2013 rich, layered and unforgettable. It is a place where magic is not just seen, but felt, tasted and experienced in every detail.\u201d<\/p>\n

Each year, the attraction is forecast to welcome 550,000 visitors \u2013 the equivalent of $120 million into Tasmania\u2019s visitor economy. Ninety-five percent of the funding for the project is intended to be secured from private investors, with the remaining \u201cgovernment support providing confidence for future success,\u201d the media release notes.<\/p>\n

The project will also include the redevelopment of the Claremont waterfront with landscaped walkways and a new ferry terminal.<\/p>\n

\"The<\/p>\n

View gallery<\/p>\n

An article in The Mercury<\/a> reported that plans for the development have been lodged with Glenorchy City Council and noted that Currant \u201cis hopeful a decision on the project will be made by the end of January with construction starting next year.\u201d<\/p>\n

Currant commented, \u201cCadbury\u2019s story runs deep in Tasmania, and by pairing that heritage with the best local produce, we will create a destination that locals are proud of and visitors will love.\u201d<\/p>\n

The project is slated to open in 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"Designs have been unveiled for a $150 million revitalisation of the Cadbury Chocolate Factory site in Claremont, Hobart,…\n","protected":false},"author":2,"featured_media":147316,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[449,458,459,64,63,460,134],"class_list":["post-147315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-au","tag-australia","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/147315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=147315"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/147315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/147316"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=147315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=147315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=147315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}